The Kolkata Knight Riders’ on field performance in the DLF Indian Premier League may be poor, but that has not affected sale of the SRK-promoted team’s souvenirs–mugs, key chains, cricket bats and coasters–in any way.
According to Subir Ghosh, chief executive officer of Planet M, a wing of Videocon, items bearing signatures of KKR players have received good response from our customers. “The items are affordable and that is why the flow of sale is impressive. For example, a mug is priced at Rs 149, gold and silver key chains at Rs 49 and Rs 35, respectively, and coasters, a set of two, at Rs 20,” Ghosh said.
“We are also selling Kolkata Knight Riders’ jerseys from our select stores. In the first four days, 67% of our stocks were sold,” he said.