Everyone is talking about it on social media? is a refrain that we hear increasingly today. But how does content on social media become such a hit in so short a time? By word-of-mouth. However, here, that word-of-mouth takes place through clicks, shares, likes and comments amongst the platform users. But do those users also play a role in influencing content perception? Could they be identified and monitored on their consumption behaviour too? While
the digital marketplace today is looking at designing various systems to understand these users, ThoughtBuzz, the analytics arm of TO THE NEW, an end-to-end digital services network, has launched a unified social media management and analytics platform for brands and enterprises that aims at helping businesses monitor, engage and identify influencers across all major social media platforms namely, Facebook, Twitter, Instagram and YouTube.?
Ashok Patro, COO, ThoughtBuzz further adds, ?As ThoughtBuzz is Asia?s only mobile-first social analytics platform, we will be able to provide brands with the latest information and insights, empowering them to effectively manage their social media accounts and businesses in real-time.?
Interestingly, this new self-serve product will compliment ThoughtBuzz?s enterprise grade OmniG solution. This new service compliments OmniG as it allows exhaustive external monitoring of brands and products on blogs, forums, news and review sites. For the record, ThoughtBuzz announced the launch of OmniG in April this year. Omni G aims to help organizations listen, discover, measure and engage with today?s social and mobile first consumers.
The new platform also supports Facebook and Instagram along with all existing social media platforms including Linkedin, YouTube, blogs and forums, review sites such as Amazon and CNET, QnA sites such as Yahoo Q&A and Twitter. The key features include influencer identification, cross platform analytics, competitor benchmarking, content performance, Instagram and Twitter analytics.
Says Anshul Jain, chief executive officer at ThoughtBuzz, ?The new platform allows community and brand managers
to understand what content works best for them. You can compare content performance across Instagram, YouTube, Facebook and Twitter simultaneously. This is a powerful
feature for community managers to engage more with their audience.??
Gartner predicts that by 2018, 75% of transactions would start on social media and end on the mobile. With the growing use of social media by customers of all age groups, extensive tools are required to collect, analyse and respond to customers. However, when it comes to social media monitoring, clients, at least in India, still prefer to use international products. ?As a result, while individually there may be quite a few
social media monitoring services in India such as Zozolo Social ROI and Unmetric, the market in India is still very nascent. Nevertheless, the potential is immense,? says Ahmed Aftab Naqvi, CEO & Co-Founder at
Gozoop, a digital and social
media agency.
For the record, TO THE NEW specialises in services such as social, mobile analytics, content and knowledge. It is backed by its ?centers of excellence? in analytics led by ThoughtBuzz, digital marketing by Ignitee,
social, local and mobile by
Techsailor, content by Tangerine Digital and technology
by IntelliGrape. TO THE NEW employs over 600 people across Singapore, Manila, Kuala Lumpur, Jakarta, Mumbai, Delhi, Chennai, Dubai and Guangzhou.?