Britannia Industries? MD Vinita Bali is encouraging her human resource team to achieve an optimal gender ratio in employee intakes and is also encouraging women employees to go up the corporate ladder. In the last four years, the company has seen the number of women managers rising from a mere three to 40 at present.
With a clear cut HR policy that aims to achieve an optimal gender ratio, the company believes that between a male and a female candidate of equal qualification and calibre, the female candidate may be given preference. Even at a management trainee level, Britannia has been ensuring a proportionate intake over the last two years and is hoping to improve the ratio in its lateral hires going forward.
?We have been consistently looking at how to improve the gender diversity in Britannia. Being in the food business, a large portion of our consumers are women and it makes good sense for us to have a healthy number of women employees. Currently, with our fresh intakes, what we have is almost fifty-fifty, wherever possible,? Bali said. According to recruitment and HR experts, Britannia’s move to ensure gender diversity is a reflection of the overall FMCG sector’s quest to do the same.