Driven by long-term telecom deals and increased business in the insurance vertical, Aditya Birla Minacs, the business process outsourcing (BPO) subsidiary of Aditya Birla Group ? is eyeing15-20% growth in the $1.2 billion domestic BPO market. ?Our strategy is to focus and expand in the Tier II and III cities in the country to cater to customers and offer them cost advantage,? said Milind Godbole, president, APAC at Aditya Birla Minacs.
The BPO firm plans to open two more delivery centres in the non-metropolitan cities in the country by end of financial year 2011. This will be an addition to its five centres already present in Kolkata, Ranchi, Chennai, Aurangabad and Vadodara. Aditya Birla Minacs has a total headcount of 9,000 in the country, out of which 6,000 is spread across these five centres. In a span of 18 months, the company hired 6,000 people in these developing cities.
Apart from telecom and insurance, Godbole is also seeing traction from the education vertical which is keen to outsource work to Tier II & III. The company is also expecting a major deal in the domestic market from the government in the media and entertainment space. Aditya Birla Minacs started concentrating on its domestic business last year and it already contributes 10% to its $350 million global revenue. ?We aims to be a $1 billion revenue company by 2013 ? and India is expected to contribute substantially to it,? said Godbole.
Godbole added, ?We expect the telecom deals to accelerate in the near future. This will be an outcome of the anticipated consolidation in the telecom space.?