Tata DoCoMo, the GSM brand of Tata Teleservices (TTL), which is all set to launch its 3G services this Diwali, is focusing on reasonable pricing, quality of network and bringing in NTT DoCoMo’s 3G leadership to India to make head-start.
The company expects a full blow 3G in India in the next three years and is investing heavily in customer educations about 3G and customer acquisition.
Four things bound to change with 3G are content, connectivity, cloud and its contextual part, feels Deepak Gulati, executive president, mobility, TTL. ?Pricing will be simple and based on our promise of ‘pay per use’ model. 3G will not be a price game but a quality and content game,? he added.
Japanese telecom major NTT DoCoMo, a world leader in 3G technology, is working in tandem with Tata Teleservices for launching 3G in India. ?NTT has been assisting us right from the start in our 3G preparations. They bring in a world of knowledge in this field and this knowledge transfer has been very useful to us. They will also be at the frontier in innovating applications and content for us,? said Gulati.
Mutsuo Yamamoto, executive director and head of strategic investment and alliance, global business division, NTT DoCoMo said the environment in India is conducive for the pick up of 3G services. ?India has the handset environment developed and network is 3G ready, which was not the case when we launched 3G in the US, European and Japanese market. Hence here, the uptake of 3G services will be on a faster rate,? explained Yamamoto.
Currently, of the total handset base, just 10% of handsets are 3G enabled. With drop in prices of 3G handsets, estimates say that by 2014, about 60-70% of incremental handsets sold will be 3G handsets.