Page 9 of Marketing

Urban Company rebrands ‘Insta Maids’ amid backlash, but critics say it’s not just about the name

The move comes after netizens and worker advocacy groups slammed the original name and the company’s payment structure, calling it…

March 20, 2025 10:52 IST

Tinder introduces campus-exclusive dating feature in India – Here’s what you should know

To access Tinder U, students must verify their identity using a valid college email address

March 18, 2025 16:15 IST

Unilever’s Pukka launches ‘Self Care in a Cup’ campaign in India with ASMR-inspired film

Unilever’s Pukka launches in India with the ‘Self Care in a Cup’ campaign, featuring an ASMR-inspired film to promote relaxation…

Updated: March 18, 2025 10:47 IST

The IPL battlefield has changed. It’s no longer about who spends the most but who plays the smartest.

IPL 2025: The money, the ads, and the battle for brand supremacy

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand…

Updated: March 17, 2025 13:23 IST

Reliance Industries, RIL, beverage business, Cola, Campa, Mukesh Ambani, Reliance Retail, investment, funding, capital outlay, Coca-Cola, PepsiCo,

Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts…

March 17, 2025 09:59 IST

Cannacraft, the company says, offers Ayurvedic care for conditions such as polycystic ovary syndrome (PCOS), chemotherapy-induced nausea, insomnia, arthritis and anxiety

Greencraft Bioscience aims to build Cannabis credibility through legal ayurveda

The company says it bases its work on Ayurvedic texts such as the Sushruta Samhita, Charaka Samhita and Bhavaprakasha Nighantu,…

Updated: May 29, 2025 22:25 IST

PepsiCo, Varun Beverages, quarter results, profit, revenue, EBITDA, sales, volume growth, beverages segment

PepsiCo close to $1.5 billion deal to buy soda brand Poppi: Report

PepsiCo is reportedly finalising a deal to acquire Poppi, a Texas-based soda brand, for over $1.5 billion. The official announcement…

March 15, 2025 18:14 IST

Green Spaces is expanding into Nashik, Vaitarna, Igatpuri, Mhasurli, and Waldevi, focusing on developments that integrate sustainability with residential and hospitality projects.

Green Spaces builds brand on sustainable living, expands footprint

Eco-retreats such as Grape County and Viveda Wellness Village are designed to incorporate natural landscapes and conservation initiatives into hospitality

Updated: April 1, 2025 22:31 IST

Zydus Wellness is moving beyond just health drinks to build a broader nutrition portfolio

Complan grows up, Zydus Wellness takes kids’ nutrition drink into adult’s wellness market

Discover how Zydus Wellness is reinventing Complan, the iconic nutritional drink, by expanding its target audience, leveraging digital commerce, and…

Updated: March 26, 2025 22:30 IST

Samsung and Snapchat’s partnership brings a new way for users to celebrate the festival, blending technology with tradition.

Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun

Samsung and Snapchat bring an interactive Holi experience with an AI-powered AR Lens. Users can tilt their heads to select…

March 12, 2025 15:26 IST

‘No structured creative evaluation tool exists—until now,’ says Aptech’s Sandip Weling on Creval

Creval, Aptech’s AI-powered creative evaluation tool, provides structured feedback for designers, animators, and digital artists. With Amazon Bedrock’s security, real-time…

March 12, 2025 13:01 IST

Fostering gender-inclusive workplaces isn’t merely a matter of fairness; it offers organisations a competitive advantage

International Women’s Day: Women leaders unveil the roadmap to gender equality at workplaces

Despite progress, women’s representation in leadership roles in India remains low. On International Women’s Day, women leaders share insights on…

March 8, 2025 11:44 IST

A modern, well-furnished Airbnb rental with cozy interiors, showcasing the growing short-term rental market in India

Airbnb gold rush: How short-term rental business is India’s next big asset play

India’s Airbnb boom is turning homes into high-yield assets, with short-term rentals earning up to 5X more than traditional leases.…

March 8, 2025 09:30 IST

indē wild secures funding to fuel its Sephora US expansion.

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

Ayurvedic beauty brand indē wild has raised $5 million from Unilever Ventures to accelerate its international expansion. With 400% growth…

March 7, 2025 16:01 IST

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Van Heusen Innerwear’s Women’s Day campaign ditches clichés, focusing on a moment every woman relates to—unhooking her bra after a…

March 7, 2025 15:48 IST

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26 as it expands across South India with…

Updated: April 7, 2025 15:33 IST

The hotel will cater to corporate executives, investors, and high-net-worth travellers as Dholera emerges as a business and tourism hub.

Marriott to open Dholera’s first 5-Star hotel in partnership with SmartHomes Infrastructure

Marriott’s entry into Dholera signals rising investor confidence in India’s largest planned smart city.

March 7, 2025 12:00 IST

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BP to expand India presence with gas, solar and downstream push

Business11 min ago

British energy company bp plans to increase investments in India’s energy sector, particularly in natural gas, renewable energy, and efficiency technologies. They will be participating in upcoming rounds of Open Acreage Licensing Policy (OELP) and have partnerships with Reliance Industries and ONGC.

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