Page 8 of Marketing

How Khadi led Vivek Sahni to Kama Ayurveda—and a Rs 1800 oil

Vivek Sahni never set out to build a brand. A designer by training, with no formal business education, he stumbled…

Updated: April 9, 2025 13:42 IST

YesMadam rolls out 0% commission model for select gig workers

YesMadam, an at-home salon platform, introduces a 0% commission model for top-performing gig workers, shifting pay structures in India’s platform…

Updated: April 8, 2025 13:49 IST

‘A-Eye’ by Britannia uses AI to make retail accessible for all

The initiative, developed using Google Cloud’s Vertex AI Multimodal Live platform, has been rolled out in partnership with MORE Retail…

Updated: April 7, 2025 15:44 IST

AI and the human experience leap for brands

Marketers will have to deal with how AI will significantly transform experiences by amplifying capabilities to sense and feel, increase…

April 7, 2025 14:07 IST

ROI measurement, creative control and content saturation are other factors that might cause brands to look towards broadcast advertising over influencer marketing.

From sideshow to mainstream: Brands line up Rs 550 crore for influencer marketing this IPL Premium Story

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative…

April 7, 2025 08:47 IST

"Going back to my roots, my hometown. It’s where everything started for me, from Karagiri to now Palmonas," Mohadikar said.

BrandWagon Chai pe Charcha with Palmonas’ Pallavi Mohadikar Premium Story

Pallavi Mohadikar, Founder & CEO, PALMONAS, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

April 5, 2025 13:24 IST

Transportation is a critical driver of economic activity. Efficient mobility solutions facilitate commerce, tourism, and daily commuting, all of which are essential for economic growth

Transparency in cab booking prices is the need of the hour: Here’s why

One of the biggest concerns with current cab aggregators is the unpredictable surge pricing

Updated: June 4, 2025 16:47 IST

The company said its curriculum is structured around five core elements

Mirai School of Technology launches with focus on training AI-ready talent

Mirai School of Technology, an edtech startup, partners with top colleges to launch AI-focused B.Tech and BCA programs. It aims…

Updated: May 29, 2025 22:48 IST

LSG vs PBKS IPL 2025 Lucknow Weather Forecast, Ekana Stadium Pitch Report

Brands see bigger wins with influencers in IPL, iCubesWire survey reveals

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even purchases. With…

April 3, 2025 12:42 IST

While some viewers quickly caught on to the joke, the campaign sparked widespread discussions on social media, garnering millions of views.

From AI condoms to underwater malls: How brands played along on April Fools’ Day

This year, several brands in India executed pranks that were not only entertaining but also left a lasting impact.

April 2, 2025 17:12 IST

RedBeryl’s ultra-exclusive ‘Red Card’; An invitation-only membership for the privileged few

No applications. No marketing. Just one handwritten invitation.

Updated: April 16, 2025 16:58 IST

PhysicsWallah eyes Drishti IAS acquisition ahead of IPO

The potential acquisition comes as PhysicsWallah gears up for its IPO, signalling its intent to expand beyond engineering and medical…

March 31, 2025 13:07 IST

Ritu Mehta, Centre Director, Phoenix Mall of Asia & Sr. VP — Marketing, Phoenix Malls South

After hours Premium Story

From orchestrating grand events to designing immersive environments, my role is to craft moments that resonate with our audience.

March 31, 2025 10:55 IST

Rasna is mixing emotion with infra in its growth recipe Premium Story

Rasna bets on regional expansion, a thicker formula, and affordability to stay competitive in India’s evolving beverage market.

March 31, 2025 09:34 IST

I’m a big fan of Apple products, and my iPhone and MacBook are my go-to gadgets

BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story

Umesh Kumar, CEO at Interia, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

March 29, 2025 12:27 IST

Hindalco’s alchemy: Rewiring business to forge a new future

Hindalco Industries, a flagship of the Aditya Birla Group, rebrands and shifts focus from raw material supply to high-value, engineered…

Updated: March 28, 2025 16:03 IST

Turns out, green isn’t so scary — India’s loving its matcha moment

Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust CAGR of…

March 22, 2025 08:25 IST

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BoI domestic gross loans rise 14.6%, deposits up 8.5%

Business34 min ago

Bank of India’s domestic gross advances are expected to rise 14.6% to Rs 5.9 lakh crore, with domestic deposits increasing 8.5% to Rs 3.45 lakh crore. Jammu & Kashmir Bank’s business grew 8.77%, while Bank of Maharashtra saw a 16.9% rise in global advances. The share of CASA deposits fell for both banks. Bank of India’s shares closed 0.2% higher, while Jammu

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