Page 31 of Marketing

Schneider Electric aims for faster growth than the market Premium Story

The company is investing in R&D and manufacturing in the country.

September 3, 2024 08:49 IST

United Breweries rides on premiumisation; targets 25% sales from premium beers Premium Story

The Bengaluru-based company, which is part of the global beer giant Heineken, holds a 50% share by volume in the…

September 3, 2024 08:17 IST

BIBA’s Siddharth Bindra on the company’s new product range besides plans for global expansion Premium Story

BIBA’s revenue from operation rose 38.9% to Rs 874.84 crore in FY23 from Rs 629.24 crore in FY22

September 3, 2024 08:00 IST

The #Sextember campaign will include a range of activities throughout the month, focusing on breaking down barriers and encouraging open discussion about men’s health

Bold Care launches #Sextember: A month-long push for men’s sexual wellness

Since its launch in July 2020, Bold Care has been offering solutions for men’s health issues such as Premature Ejaculation…

Updated: September 2, 2024 18:07 IST

Marketing alcoholic beverages in India has always required creativity due to strict advertising laws.

Adapting to complexity! India’s alcohol industry faces regulatory hurdles and consumer demands

In India, the alcoholic drinks market is expected to generate $47.1 billion in revenue at home (e.g., supermarkets) and $5.6…

September 2, 2024 12:30 IST

Jewellery showdown: How new entrants are challenging Titan’s reign Premium Story

There is a steady stream of visitors looking for jewellery for Ganesh Chathurthi and Onam, which will be celebrated this…

September 2, 2024 10:02 IST

After hours with Tarun Joshi Premium Story

Tarun Joshi is the founder & CEO, Join Ventures & IGP.com

September 2, 2024 09:14 IST

How athletes can sustain charm forever Premium Story

Can PR Sreejesh sustain his brand value past retirement?

September 2, 2024 08:20 IST

Chai Pe Charcha with BrandWagon Premium Story

Mehul Kapadia, chief revenue officer, Locus.sh talks to BrandWagon Online about his weekends, favourite vacation destination and more.

August 31, 2024 18:12 IST

Chai pe Charcha with BrandWagon Premium Story

Nitin Singhal, managing director, Sinch India talks to BrandWagon Online about his weekends, favourite vacation destination and more.

Updated: August 31, 2024 12:47 IST

Emami Ltd agrees to acquire 100% stake in ‘The Man Company’

Reportedly, ‘The Man Company’ is a digital-first lifestyle brand which offers men’s grooming products in fragrances, skincare, hair care, and…

August 31, 2024 09:47 IST

The platform is designed to inspire and support creators as they develop their skills and explore new opportunities in content creation.

Meta announces launch of Creator Lab in India to support aspiring creators

Content on Creator Lab will be available in English and Hindi, with plans to include captions in Tamil, Telugu, Malayalam,…

August 30, 2024 15:12 IST

The announcement was made in the presence of Ajay Kumar Choudhary, non-executive chairman and independent director of NPCI.

RBI executive director announces Bharat Connect as new identity for BBPS at Global Fintech Fest 2024

Bharat Connect, developed by NPCI Bharat BillPay Limited (NBBL), represents a broader vision beyond a mere bill payment system.

Updated: August 30, 2024 14:55 IST

We have completed our portfolio with Gateway: Chhatwal

From Bekal to Barnala, IHCL takes premium hotels to heart of India with new brand

August 30, 2024 13:04 IST

BrandWagon Explainer: Why brands opt for rebranding

As companies expand into new markets, especially internationally, rebranding can be crucial to ensure cultural relevance and market appeal

August 28, 2024 14:41 IST

Bra-vo! How Enamor is riding on technology to drive growth in the lingerie market

The market size of women’s innerwear across India in the year 2020 was approximately Rs 32,164 crore and was estimated…

Updated: August 27, 2024 18:28 IST

The feature tackles common issues with advanced ticket bookings, such as unexpected schedule changes or unforeseen conflicts.

Zomato’s new ticketing feature: Buy now, resell later—because plans change

Reportedly, for the first time in India, users can now list their tickets for resale on the Zomato app if…

August 27, 2024 14:04 IST

In addition to its market reach, FITPASS has formed partnerships with the Indian government and IRDAI to promote fitness and wellness.

How FITPASS plans to sweat it out by making fitness accessible for all

By addressing the issue of underutilised gym capacity, FITPASS claims to have enhanced the profitability of partner gyms

August 26, 2024 18:33 IST

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Indifferent no more, India Inc rethinks Diwali gifting

Lifestyle7 hr ago

A survey by Almonds AI found that 73% of corporate employees are unhappy with their Diwali gifts. In response, companies are adopting personalized and inclusive gifting options, like AdvantageClub.ai’s ‘My Gift, My Choice’ campaign. This trend is seen in various industries, with a focus on sustainability and social responsibility.

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Page 31 of Marketing

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