Page 30 of Marketing

One of the things I like to do when I’m not working is to read a lot about upcoming tech

Chai pe Charcha with BrandWagon Premium Story

Siddharth Devnani, co-founder and director, SoCheers, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

September 8, 2024 16:30 IST

When I’m not at the Olyv office, you can usually find me knee-deep in trying to ace my other full-time role: being a dad (Image credits: Olyv)

Chai pe Charcha with BrandWagon Premium Story

Rohit Garg, co-founder and CEO, Olyv, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

September 8, 2024 12:00 IST

Rather than solely focusing on credit card features, they tell the stories of small business owners and entrepreneurs. (Image Credits: Freepik)

The power of storytelling in marketing: Connecting with your audience

By positioning themselves as thought leaders and storytellers, Cisco has built a loyal fan base among their B2B audience. In…

September 7, 2024 09:30 IST

The collaboration reflects a growing trend in India’s quick commerce sector, with companies seeking to provide faster and more efficient access to a broad range of products.

Decathlon partners with Zepto: Gear up and get moving in no time!

The partnership will offer Decathlon’s sporting goods in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad

September 6, 2024 12:25 IST

Nestlé’s 20.1% stake is worth $47 billion but doesn’t serve an obvious purpose for the Swiss group

Nestlé L’Oréal sale would add sugar to sour fix

Selling some of the stake could help Nestlé’s new CEO

September 6, 2024 11:11 IST

From jaggery to guava: Starbucks’ new Store in Delhi embraces Indian culture Premium Story

The store offers a unique range of beverages crafted with ingredients sourced from across India, such as jaggery, chili, shikanji,…

September 6, 2024 09:02 IST

How can brands honour Paralympians authentically? Premium Story

This year, brands such as Indian Oil Corporation, Krafton India, Shrachi Group, Forza Medi India backed the para-athletes bound for…

September 6, 2024 08:37 IST

One of the key benefits of A/B testing is its ability to increase conversion rates

BrandWagon Explainer: What is A/B testing and how it works

In A/B testing, a company might test different headlines, images, or calls to action (CTAs) to see which variation drives…

September 5, 2024 17:42 IST

McDonald’s Saurabh Kalra on the company’s health trip Premium Story

“Sometimes McDonald’s gets falsely accused of not serving the best products”

September 5, 2024 08:17 IST

Geetanjali Homestate appoints Manushi Chhillar as brand ambassador to boost real estate campaigns

The campaigns, which will be featured across digital, print, and broadcast media, aim to highlight Geetanjali Homestate’s diverse portfolio of…

September 4, 2024 17:29 IST

Spolto has partnered with over 1,200 coaches and academies across 12 sports in Maharashtra, offering access to various sports including tennis, swimming, badminton, and gymnastics

Spolto closes $1 million funding round to grow digital sports presence in India

The latest round brought in $160K (Rs 1.35 crore), led by Andrew Johnston, Co-founder and CEO of LetsShare, a Sweden-based…

September 4, 2024 11:24 IST

Unease among Coke bottlers over monetisation plan Premium Story

Some franchise bottlers keen to participate in pre-IPO round, sources say

September 4, 2024 10:13 IST

Blogger’s Park : How to turn events into moment marketing opportunities Premium Story

The most exciting feature-embedded strategy is to leverage the real-time connect. The immediacy of social media has transformed how brands…

September 4, 2024 08:44 IST

Mobikwik’s Upasana Taku on the company turning profitable Premium Story

In this interview, Co-Founder & CFO Upasana Taku speaks to Toshiro Agarwal about some of the top trends in the…

September 4, 2024 08:25 IST

JBL launches ‘Engineered for Emotion’ campaign ahead of festive season

This campaign claims to underscore JBL’s commitment to craft products that do more than deliver superlative sound.

September 3, 2024 17:00 IST

SOCIAL plans to expand to 100 outlets, emphasises hyper-local strategy and digital engagement

Data-driven marketing is a core aspect of SOCIAL’s strategy

Updated: September 3, 2024 16:42 IST

Reportedly, Helios operates over 240 stores across 95 cities and plans to introduce 10 new international watch brands this year

Helios to open 50 new stores and launch French watchmaker Herbelin in India with Rs 100 crore investment

Helios will introduce Herbelin, a French watchmaker known for its French craftsmanship and Swiss precision, to the Indian market.

September 3, 2024 13:18 IST

Emami to double digital-first portfolio companies in next 2-3 years

Emami aims to take number to 10 from five now; targets for Rs 500 cr topline for male grooming brand…

September 3, 2024 09:09 IST

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