Page 29 of Marketing

In-car voice control takes off with local language integration

Car makers introduce multilingual voice assistants to enhance driving experience in rural India

In addition to Tata vehicles, carmakers like Hyundai, Kia, and MG have also started offering voice commands in local languages.

September 23, 2024 10:05 IST

Binu Jacob, MD & CEO of Experion Technologies

After hours with Binu Jacob, MD & CEO, Experion Technologies Premium Story

Binu Jacob reflects on his journey in IT, the importance of quality employment, and his passion for driving both in…

September 23, 2024 09:25 IST

Tanishq and De Beers collaborate to educate consumers about natural diamonds in response to the rising demand for lab-grown alternatives.

Tanishq and de beers team up to educate consumers on natural diamonds amid rising lab-grown demand Premium Story

Tanishq and De Beers are gearing up to tackle the growing threat of lab-grown diamonds

Updated: September 23, 2024 14:19 IST

For Meesho, the focus this year is to further build on the Mall offering, which was introduced last year

Amazon, Flipkart leverage tech to drive festive sales

Flipkart’s The Big Billion Days and Amazon’s Great Indian Festival kick off on September 27.

September 23, 2024 08:13 IST

The opportunity to make a real difference in people's lives, especially on a large scale, has always driven me

Chai Pe Charcha with HIL Limited’s Akshat Seth Premium Story

Akshat Seth, MD and CEO, HIL Limited, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

September 22, 2024 12:00 IST

Blackstone acquired Motel 6, which was founded in 1962, from French lodging giant Accor SA in 2012 in a $1.9-billion deal

OYO to buy US hotel brand in $525-mn all-cash deal

Last month, OYO announced it turned profitable in FY24, posting a net profit of Rs 229.5 crore in FY24 as…

September 22, 2024 10:20 IST

As much as social media is a boon to our online presence, malicious activities need just a few seconds to destroy it

Fake social media handle threats to brand reputation

Social media accounts are an integral part of a brand’s online presence

September 22, 2024 09:45 IST

How experiential marketing companies harness the power of micro-influencers

Unlike traditional advertising, which broadcasts a message to a passive audience, experiential marketing encourages active involvement, creating a two-way interaction…

September 21, 2024 16:30 IST

Currently, due to the company being in a growth and struggling phase, I spend my weekends at the office

BrandWagon Chai pe Charcha with Adil Qadril Premium Fragrances’ Adil Qadril Premium Story

Adil Qadril, founder, Adil Qadril Premium Fragrances, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

September 21, 2024 16:30 IST

Kirana stores, Kirana stores and social media, Kirana stores future, Blinkit, Zomato, Swiggy Instamart, Kirana stores delivery

80% of Bengaluru’s Kirana Stores now use udaan’s platform, reveals Redseer report

udaan doubles buyer base in a Year; Redseer highlights the platform’s impact on India’s kirana stores.

Updated: September 19, 2024 18:39 IST

For this campaign, the company claims to have adopted a 360-degree approach that integrates both digital and traditional channels. (Image Credits: Infloso)

Infloso’s Molly: A breakthrough AI Marketer or just a fad?

Molly’s creators tout it as a revolutionary advancement in marketing technology. By leveraging vast amounts of data, including market trends…

September 18, 2024 17:08 IST

The Creators Authority Score claims to be built user-friendly, enabling marketers to quickly and easily compare influencers.

Qoruz introduces Creators Authority Score to improve influencer selection and campaign effectiveness

The goal is to provide a clearer understanding of an influencer’s potential impact, helping marketers make more informed decisions when…

September 17, 2024 18:52 IST

PM Vishwakarma 1 year report card: How Rs 13,000 crore scheme fared; know key benefits

The five-year scheme with a corpus of Rs 13,000 crore enables up to Rs 3 lakh collateral-free loan to artisans…

September 17, 2024 12:50 IST

Honasa Consumer Ltd., the parent company of brands including Mamaearth, The Derma Co., BBlunt, Dr. Sheth's, Aqualogica, and Staze, has been expanding rapidly.

Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story

Mamaearth aims to blends traditional ingredients with modern innovation to strengthen its position in the competitive Indian beauty market

Updated: September 17, 2024 08:43 IST

Post-acquisition, GoKwik now supports over 10,000 eCommerce brands, including well-known names like Mamaearth, Mosaic Wellness, Shoppers Stop, and Noise.

GoKwik acquires Shopify app Return Prime to enhance global eCommerce solutions and expand market reach

With Return Prime acquisition, GoKwik aims to onboard over 10,000 new merchants internationally in the next 6 to 12 months.

Updated: September 10, 2024 16:10 IST

BrandWagon Explainer: Advertising vs. marketing- The fine line that’s not so fine

Smart businesses know that advertising without marketing is like shouting into the void.

September 10, 2024 10:14 IST

Mahesh Babu invests in Hyderabad based nutrition brand Fitday

As per the report, Fitday has a presence in over 10,000 stores and established a strong foundation in the retail…

September 9, 2024 14:39 IST

"I wake up early to go for a swim before heading to the office"

After hours with Harshad Patwardhan, CIO, Union Mutual Fund Premium Story

A day in the life of Harshad Patwardhan: Balancing investment strategy with personal well-being

Updated: September 9, 2024 16:25 IST

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SP alleges Akhilesh Yadav’s Facebook account suspended; calls it ‘attack on democracy’

India News30 min ago

The Samajwadi Party accuses Facebook of suspending the official account of its president, Akhilesh Yadav, who has over 8 million followers. The party blames the BJP-led government for silencing dissent and calls it an ‘undeclared emergency’. SP vows to continue opposing the BJP’s policies despite the attack on democracy.

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