Page 27 of Marketing

Homegrown brands shaking up craft gin market

As per IWSR, a leading global drinks data and insight provider, volumes for the premium bands have more than doubled…

October 6, 2024 10:37 IST

Athlete endorsements: The game of short wins or long-term strategy?

Brands must choose between fleeting fame and enduring connections as they navigate the complex terrain of athlete endorsements.

Updated: October 4, 2024 19:35 IST

The report highlights how products like coffee, tea, health drinks, and syrups, traditionally sold through brick-and-mortar stores, are now increasingly being purchased online.

India’s D2C beverage powders & syrups market to reach Rs 3,500 crore by 2024, Redseer survey estimates 42% CAGR growth

The market for beverage powders and syrups (BPS) is expected to grow from Rs 1,200 crore in 2021 to Rs…

Updated: October 4, 2024 12:16 IST

No other country grows and consumes as many spices as India. It is one of the largest producers of spices with about 75 varieties out of the 109 listed by the International Organisation for Standardisation

Spice route! India’s evolving spice industry and global ambitions Premium Story

The Indian spice industry is transforming as it shifts from traditional loose spices to modern packaged products. This evolution not…

October 4, 2024 08:00 IST

Disha Patani stars in Movado's latest Calvin Klein watches campaign, showcasing a stunning collection that blends style with minimalism.

Movado Group launches new Calvin Klein watches campaign featuring Disha Patani

Movado Group, Inc. introduces a fresh collection of Calvin Klein watches featuring Disha Patani in a new campaign that highlights…

October 3, 2024 19:14 IST

Samantha Prabhu joins Secret Alchemist as co-founder, brand secures $500,000 in seed funding

Actress Samantha Prabhu becomes a co-founder of Secret Alchemist, a wellness brand that recently raised $500,000 in seed funding to…

Updated: October 3, 2024 18:30 IST

Surprisingly, 93% of consumers say online ads are key for discovering new products, and 95% agree these ads make it easier to find budget-friendly promotions.

Brands get ready: 89% of consumers to start holiday shopping early with bigger budgets and shift to online spending, says IAS report

As consumers plan to increase holiday budgets by 88% and start shopping earlier, brands have a prime opportunity to capture…

October 3, 2024 10:06 IST

Growel Group launches ‘Carniwel’ to enter India’s expanding pet food market with premium, affordable offerings

Positioning itself as a competitive player in the rapidly growing pet food sector, Growel Group introduces Carniwel, focusing on premium…

October 1, 2024 19:12 IST

Celebrating International Coffee Day: India’s journey from chai traditions to a vibrant coffee culture, where every sip tells a new story.

International Coffee Day: How India’s Chai Lovers are Becoming Coffee Connoisseurs!

On October 1st, coffee lovers worldwide raise their cups for International Coffee Day, but in India, where chai has long…

October 1, 2024 14:45 IST

"Rohit Sharma partners with True Elements to promote health-conscious snacking, launching a new line of premium products aimed at redefining healthy eating in India."

Fueling health! How True Elements and Rohit Sharma aims to redefine healthy snacks

Sharma will not only promote True Elements but also launch his line licensed with the brand, aligning with his goal…

Updated: October 1, 2024 11:58 IST

Pluckk, known for delivering fruits, vegetables, and other fresh food products directly to consumers, offers over 300 items including meal kits, juices, dips, soups, smoothies, and salads.

Pluckk acquires nutrition brand Upnourish in $1.4 million deal

Pluckk expands into the nutrition segment with its acquisition of Upnourish, aiming to strengthen its fresh food offerings.

Updated: September 30, 2024 17:38 IST

Interestingly, new vehicles have captured the attention of 33.62% of respondents, indicating a substantial segment willing to make big-ticket purchases this season.

India’s wallets open wide: 36% plan to spend more this Diwali, says Rediffusion report

New clothes, garments, and accessories are the most sought-after items, with 86.35% of respondents indicating plans to purchase in this…

September 30, 2024 16:09 IST

Kylie Jenner launches ‘Cosmic’ debut fragrance in India, expands Kylie Cosmetics range

Kylie Jenner expands Kylie Cosmetics with the launch of her debut fragrance Cosmic in India, now available at Sephora stores…

September 30, 2024 12:30 IST

In a booming alco-bev market, McDowell's X range aims to redefine premium spirits for a new generation

Diageo’s Varun Koorichh on the company’s foray into the premium alco-bev market with McDowell’s X Range Premium Story

McDowell’s X Range: A bold step into premium spirits

Updated: September 30, 2024 09:44 IST

My favourite vacation spots would have to be Salzburg, Istanbul, Jodhpur and good old Goa!

BrandWagon Chai pe Charcha with ASCI’s Manisha Kapoor Premium Story

Manisha Kapoor, CEO and secretary general, ASCI, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

September 28, 2024 17:00 IST

Bajaj Auto and KTM to roll out first-ever 500cc twin-cylinder motorcycle from India Premium Story

New premium motorcycle to be produced at Bajaj’s Chakan plant, marking a major milestone in the 17-year partnership

September 28, 2024 12:00 IST

Purplle, for instance, uses an in-house tech tool called The Purplle Skin Analyser which leverages AI-powered image recognition to analyse users’ skin conditions in real time.

When AI meets beauty, the wrinkles fade away Premium Story

Brands now offer real-time personalisation and recommendations

September 28, 2024 11:00 IST

Malabar Gold lines up Rs 2,500 crore for India retail expansion in FY25 Premium Story

In a conversation with FE, MP Ahammed, chairman of the Malabar Group, said that the firm would be setting up…

September 28, 2024 09:51 IST

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GST amortisation on distribution costs will offer breather for life insurers: Kamlesh Rao

Industry34 min ago

Life insurers are pushing for the government to let them spread out distribution costs to counter the effects of GST rate reductions. The ‘Sabse Pehle Life Insurance’ campaign has boosted awareness for term, savings, and retirement products, but converting it into action is difficult. The industry is also worried about input tax credit and is collaborating with regulators to address the issue.

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