Page 26 of Marketing

The company allocates 35-40% of its budget to digital media, while traditional media still takes the lion’s share at 60-65%, given its ability to reach mass audiences quickly

From Voltas to Voltas Beko: The strategic move that boosted brand positioning Premium Story

Voltas Limited — A Tata Enterprise, and Ardutch B.V. (a subsidiary of Arçelik A.S.; part of the Koç Group –…

Updated: October 10, 2024 17:48 IST

In addition to its online strategy, Mamaearth is expanding its offline distribution.

Mamaearth partners with Meesho to expand reach in tier 3 markets; targets 100 crore ARR

The collaboration aims to meet the growing demand for natural and toxin-free personal care items in smaller towns and semi-urban…

Updated: October 10, 2024 09:39 IST

Reddit is one of the most popular social media platforms

BrandWagon explainer: Is Reddit marketing a thing?

What if I tell you that Reddit too is being used as a marketing tool by many?

October 9, 2024 12:30 IST

Bloom’s distribution will initially be e-commerce and quick commerce-focused, with plans to expand into offline retail over time.

From men’s health to women’s wellness! Bold Care launches Bloom to meet growing demand

Jadhav mentioned that the brand would explore exclusive partnerships with newer players in the online marketplace, aiming to create visibility…

Updated: October 10, 2024 10:52 IST

Miller is likely to be in the country for the EL&N Cafe launch next week, sources said.

EL&N Cafe to open first India outlet in Mumbai, joining growing wave of high-end cafes

India will be the eighth market and Mumbai will be the 36th venue of EL&N Cafe, sources said, as luxury…

October 9, 2024 09:44 IST

After the target audience is set, engaging ads are created to inspire action.

BrandWagon Explainer: Performance based advertising – Pay only for results, no fluff

Rather than simply showing an ad to an audience and hoping for the best, this model ties payments directly to…

October 8, 2024 15:59 IST

The company sees its partnership with Patil as a way to connect with a new generation of credit users, encouraging responsible financial habits and informed decision-making.

BOBCARD LIMITED appoints cricketer Shreyanka Patil as brand ambassador

BOBCARD LIMITED aims to redefine the credit card experience by offering solutions that address the evolving needs of consumers

October 8, 2024 15:02 IST

"We have not invested properly in Europe because we were not growing. So it's a chicken and egg problem."

Unilever overhauling European homecare supply chain, executive says

Unilever’s global homecare business reported 3.3% underlying sales growth in the first half of this year.

October 8, 2024 09:47 IST

Bajaj Auto-backed Yulu looks to go public in 2-3 years Premium Story

Firm to become profitable in FY26, says CEO

October 8, 2024 08:41 IST

Former Amazon India country manager Manish Tiwary will assume the role of Managing Director at Nestle India, effective August 2025.

Manish Tiwary to succeed Suresh Narayanan as managing director of Nestle India

Nestle India announces leadership transition with Manish Tiwary set to take over from Suresh Narayanan in 2025.

October 7, 2024 12:54 IST

Forever New appoints Triptii Dimri as global brand ambassador

Triptii will represent Forever New in major markets, including India, Australia, Canada, South Africa, and Europe.

Updated: October 16, 2024 17:53 IST

Electronics and fashion are top categories this year, with over half of consumers intending to shop these categories in the festive season sales, the report stated

82 percent of Internet users shop during Diwali, followed by 51 percent in New Year, as per Meta India’s festive season study

Quick commerce is expanding into new categories with one in four electronics purchasers and one in three personal care buyers…

October 7, 2024 11:00 IST

D2C brands are navigating the funding winter by focusing on profitability, with several companies reporting improved financial results for FY24.

D2C brands report profitability gains as funding winter impacts startups Premium Story

D2C brands’ bottom lines on growth path

October 7, 2024 09:07 IST

Weekends are dedicated to family and friends.

After hours with Ajay Rao, CEO & co-founder, Emiza Premium Story

Ajay Rao on balancing business, family time, and his love for electric cars.

October 7, 2024 08:35 IST

Alcohol industry embraces inclusivity and premiumisation to appeal to Gen Z Premium Story

How alcobev brands are segmenting the market with products aimed at women and Gen Z

October 7, 2024 08:27 IST

We don't consider Urban Company a direct competitor because they operate across multiple verticals, whereas we focus specifically on the b"eauty niche

YesMadam’s Mayank Arya eyes Rs 100 crore revenue target while expanding into offline services Premium Story

Arya aims to achieve a revenue target of Rs 100 crore by expanding YesMadam’s offerings into offline services while maintaining…

October 7, 2024 08:00 IST

If I have some free time, I enjoy playing on my PlayStation, especially FIFA and Cricket 24—my favourite games

BrandWagon Chai pe Charcha with Credflow’s Kunal Aggarwal Premium Story

Kunal Aggarwal, Founder, CEO, Credflow, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

October 6, 2024 12:00 IST

This acquisition is part of Vedanta's broader initiative to promote sports in Odisha and enhance the team's performance in future HIL seasons.

Vedanta acquires Kalinga Lancers to revitalise Indian Hockey

The Kalinga Lancers, former HIL champions, will now be fully owned by Vedanta Aluminium, a subsidiary of Vedanta Limited.

Updated: October 7, 2024 09:21 IST

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Will work to strengthen strategic partnership: US envoy to India heads to Delhi

India News33 min ago

US Ambassador to India Sergio Gor and Deputy Secretary for Management and Resources Michael J Rigas will be visiting New Delhi this week to discuss bilateral issues and strengthen the strategic partnership between the two countries. The relationship between India and the US hit a roadblock due to tariffs and disagreements over Russian oil, but recent meetings between leaders have shown progress.

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