Page 25 of Marketing

If I had pursued a different career, I would have undoubtedly chosen either to join the Indian Navy or become a psychologist.

BrandWagon Chai pe Charcha with Red FM & Magic FM’s Nisha Narayanan Premium Story

Nisha Narayanan, COO & Director, Red FM & Magic FM, talks to BrandWagon Online about her weekends, favourite vacation destination…

October 19, 2024 18:00 IST

As Indian consumers increasingly prioritize wellness, brands can play a pivotal role in supporting their holistic well-being, combining innovation, technology, and health-driven solutions.

Decoding the Indian consumer, and capturing the wellness wave

India’s evolving consumer landscape presents new opportunities for brands to tap into the growing wellness trend and meet the demands…

October 19, 2024 16:00 IST

During my childhood days, I enjoyed mathematics and could have been a math professor

BrandWagon Chai pe Charcha with Swiss Beauty’s Mohit Goyal Premium Story

Mohit Goyal, co-founder and director, Swiss Beauty, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

October 19, 2024 12:00 IST

Lloyd ropes in Vijay Sethupathi as brand ambassador for Tamil Nadu

Lloyd partners with actor Vijay Sethupathi to strengthen its presence in Tamil Nadu with a focus on innovative and region-specific…

October 18, 2024 17:21 IST

From ancient wisdom to digital dominance, modern spiritual leaders have transformed into global brands, monetizing their presence in the billion-dollar spirituality industry.

Ruling minds and wallets: Gurus, babas, and the rise of spirituality as a billion-dollar empire Premium Story

The commodification of spirituality is on the rise, turning modern gurus and babas into billion-dollar brands, influencing minds, wallets, and…

October 18, 2024 08:00 IST

India’s beauty market evolves as HUL, L’Oréal, and D2C brands drive innovation and omnichannel growth, reveals Euromonitor International’s report

Mamaearth, part of Honasa Consumer Ltd, and Forest Essentials from Mountain Valley Springs Pvt Ltd grew their market share

October 17, 2024 18:16 IST

Over 85% of respondents view gold as a valuable asset for wealth preservation, supported by its intrinsic value and historical performance.

65% of millennials prefer digital gold over traditional, as per Moneyview report

Moneyview’s survey reveals a growing preference for digital gold among millennials, reshaping the traditional investment landscape with ease of access…

October 16, 2024 18:28 IST

Emotional AI uses algorithms trained to detect and interpret emotional cues through technologies like facial recognition, which tracks expressions, speech analysis which monitors tone, pitch, and pace, and biometric sensors which measure physiological responses such as heart rate or skin temperature. (This is an AI generated image with DALL-E)

India’s Gen Z drives $860 billion in spending, set to reach $2 trillion by 2035, as per Snap Inc. and BCG report

The Snap Inc. and Boston Consulting Group report reveals that Gen Z currently drives $860 billion in consumer spending, showcasing…

October 16, 2024 14:28 IST

Image sourced from Pallavi Pareek's LinkedIn account.

Did Zepto go too far with personalised marketing?

“Personalisation is like salt in your dal. A little enhances the flavour; too much ruins the dish. And when it…

October 16, 2024 10:50 IST

Piramal Finance’s strategy involves a broader evaluation of potential customers, focusing on their life circumstances rather than relying solely on standard financial documentation.

Piramal Finance aims to tackle financial exclusion in tier-2 and tier-3 cities with its lending solutions

Piramal Finance’s Head of Marketing, Arvind Iyer, discusses how the company is addressing financial exclusion in tier-2 and tier-3 cities…

Updated: October 15, 2024 17:22 IST

OLA, Cabs, Express Mobility, NCDRC, CCPA

Ola bets on omnichannel strategy

As Ola Electric pivots to a multi-brand dealer network, the balance between scaling up and maintaining margins and brand experience…

October 15, 2024 11:30 IST

Brands in industries like retail, entertainment, and tech have particularly leaned into experiential marketing to stand out in a crowded marketplace. (Image: Freepik)

Can experiential marketing foster consumer connections?

That’s experiential marketing—brands bringing their products to life in ways that create memorable, personal moments for consumers. It’s the next…

October 15, 2024 10:39 IST

Wakefit's journey towards profitability, its innovative use of AI-powered mattresses, and expansion strategies into the broader home solutions market

Wakefit’s Kunal Dubey on the road to profitability, besides using AI in mattresses Premium Story

Kunal Dubey discusses Wakefit’s path to profitability, product innovations, offline growth, and the evolving sleep solutions industry.

October 15, 2024 08:00 IST

BrandWagon Chai pe Charcha with Jewell Paints’ Nitin Jain Premium Story

Nitin Jain, Co-founder and Director at Jewell Paints, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

October 12, 2024 14:30 IST

India retained its dominance in app consumption, accounting for over 25 billion downloads in both 2023 and 2024 — the highest globally.

Real-time data analytics: Transforming retail marketing through mobile apps

Mobile apps are reshaping the retail landscape by offering personalized experiences, driving sales, and leveraging data analytics for better consumer…

October 12, 2024 12:30 IST

"Swiss Beauty introduces its latest mass-premium line, Swiss Beauty Select, catering to India's growing demand for multifunctional beauty products, with exclusive insights from CMO Vidushi Goyal

Swiss Beauty ventures into mass premium with Swiss Beauty Select

In a conversation with BrandWagon Online, Swiss Beauty’s CMO Vidushi Goyal shares insights into the brand’s latest venture, Swiss Beauty…

October 11, 2024 09:17 IST

Ratan Tata’s not so sweet tryst with telecom

While he failed in steering telecom services successfully despite an early mover advantage, the enterprise business carries on

Updated: October 11, 2024 08:40 IST

Global brands fail to capture $3.5 trillion in value over two decades, according to Interbrand's latest report.

How the top 100 global brands lost $3.5 trillion: short-term gains, long-term losses, reveals Interbrand

Interbrand’s 25-year analysis shows that while performance marketing tactics yield short-term gains, insufficient investment in long-term brand-building has cost top…

October 10, 2024 12:54 IST

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Explainer: What is behind the fatal cough syrups?

Life55 min ago

The deaths of 20 children in Madhya Pradesh due to contaminated cough syrup have highlighted issues with quality control and reporting in pharmaceutical manufacturing. The presence of a toxic chemical, diethylene glycol, is believed to be the cause. This has raised concerns about India’s reputation as a major pharmaceutical producer and the need for stricter regulations and accountability.

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