Page 24 of Marketing

What is govt’s Procurement and Marketing Support scheme for MSMEs? Check benefits

The scheme gives preference to first-time participants and units from remote locations such as from aspirational districts and also from…

November 7, 2024 13:17 IST

The anatomy of an ad campaign Premium Story

s brands spend billions globally on digital advertising, the question remains: what makes an ad campaign truly successful?

November 7, 2024 08:00 IST

Despite these clear financial advantages, only 18% of companies focus on customer retention, Invesp revealed.

BrandWagon Explainer: What is retention marketing?

In a world where it is necessary to stay on your toes when it comes to advertising, it can be…

November 5, 2024 13:38 IST

Shalabh Chaturvedi of CASE Construction on creating infrastructure and finding time to unwind.

After hours with Shalabh Chaturvedi, MD, CASE Construction Equipment – India & SAARC Premium Story

From construction sites to quiet weekends, Shalabh Chaturvedi balances work with family, music, and exploration.

October 28, 2024 08:58 IST

With a long-standing presence and wide reach, Bata India aims to merge style and comfort without alienating its core audience.

Can Bata India’s premium push elevate its legacy in the competitive footwear market? Premium Story

Bata is working to shake off its middle-of-the road imagery

October 28, 2024 08:28 IST

Our business is primarily divided between general trade and newer e-commerce channels.

Bikaji’s Neha Rao on company’s advertising strategies and consumer engagement besides expansion in new categories Premium Story

Bikaji aims to target younger consumers with innovative ad campaigns, expanded product lines, and a strong digital and offline presence…

October 28, 2024 08:00 IST

When I’m not working, I try to travel as much as I can

BrandWagon Chai pe Charcha with NeceSera’s Riddhi Jain Premium Story

Riddhi Jain, founder, NeceSera, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

October 26, 2024 16:30 IST

Navigating the Era of the Spoilt Customer

The curious case of a spoilt customer

How brands can build loyalty amidst the demanding choices of the empowered Indian consumer.

October 26, 2024 14:33 IST

I enjoy exploring new technologies and innovations that aren't necessarily work-related but expand my curiosity

BrandWagon Chai pe Charcha with AET’s Su Piow Premium Story

Su Piow Ko, CEO, AET, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

October 26, 2024 12:00 IST

Retailers brace for post-festive slump as footfalls crash and returns surge Premium Story

A post-sale lull can be a good time to look at ways to recoup margin erosion

Updated: October 25, 2024 12:09 IST

The hair care industry is booming with innovation, but is excessive product segmentation blurring the line between value and confusion?

Lather, rinse, indulge: Why hair care is moving toward luxury and personalisation Premium Story

From sulfate-free shampoos to hard water haircare, brands are expanding their product lines to meet consumer demand. But as innovation…

Updated: October 24, 2024 08:49 IST

Artisanal food brands are also riding the gifting wave.

Festive gifting goes premium! Brands wrap up strategy with style, personalisation, and digital delight

To be sure, in the consumer space, the concept of gifting seems to be undergoing a similar transformation, especially among…

October 23, 2024 16:44 IST

Agoda taps into India's growing digital ecosystem and travel market, offering localized services, seamless travel planning, and eco-friendly collaborations like its partnership with Goa Tourism

Interview: Krishna Rathi, Senior Country Director, Indian subcontinent & Maldives, Agoda Premium Story

Agoda aims to strengthen its foothold in India with hyper-local partnerships, digital innovations, and a commitment to sustainable travel.

Updated: October 28, 2024 15:16 IST

While demand for digital astrology services continues to grow, particularly among younger generations, it is believed that platforms should address critical CX concerns or risk damaging their reputations.

Astrotech companies need to add ‘CX’ to their dictionary: The rising concerns of online astrology platforms

As astrology apps see a surge in popularity, platforms like Astrotalk are under fire for questionable practices, leaving customer trust…

Updated: October 23, 2024 08:11 IST

Viva ACP produces cladding solutions for architectural, interior, and other uses, offering over 500 shades and a 4-color coating technology.

Bollywood meets building: Anil Kapoor becomes Viva ACP’s new face

Anil Kapoor joins hands with Viva ACP, reshaping the conversation around aluminium composite panels in architecture and design.

October 21, 2024 09:57 IST

I love spending time with my family, playing cricket with friends, or watching shows on streaming platforms

After hours with Rohit Gajbhiye, Founder & MD, LEO1 Premium Story

Gajbhiye shares his focus on youth financial knowledge, weekend activities, and interest in technology and cars.

October 21, 2024 09:22 IST

MG Motor’s new “Select” showrooms target millennials and Gen Z, aiming to redefine luxury car buying in India Premium Story

Customer experience has replaced hardware engineering on MG’s calling card in India

October 21, 2024 08:47 IST

India's carbonated drinks industry is a hidden giant, generating over $18 billion in revenue in 2022.

Beverages: A sunrise industry in the waiting

A smarter tax policy can unlock India’s carbonated beverage industry’s true economic potential while promoting healthier consumption.

October 19, 2024 18:59 IST

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RBI appoints Sanjay Kumar Hansda as ED

Business56 min ago

RBI appoints Sanjay Kumar Hansda as executive director, effective March 3. Hansda previously served as senior adviser to ED (India), IMF and will now oversee the department of economic and policy research. He has also held various positions within RBI and had a stint at Bank of England. Fintech inclusion and global thinking emphasized by RBI Governor.

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