Page 23 of Marketing

Havas Creative India steps in as the strategic partner for last-mile e-mobility and solar energy solutions

Havas Creative India wins creative AOR mandate for Eastman Auto & Power

Eastman Auto & Power’s portfolio includes products such as e-rickshaw batteries and solar rooftop solutions, with the company seeking to…

November 20, 2024 12:01 IST

Mercedes-Benz India takes the lead in luxury auto retail with its innovative direct-to-customer model.

Mercedes-Benz India drives D2C revolution with retail of the future model, selling over 50,000 cars since 2021 Premium Story

Mercedes is leading the auto industry’s D2C journey

November 20, 2024 09:52 IST

Suditi Industries acquires Gini & Jony to expand kidswear business

Suditi Industries acquires Gini & Jony, aiming to strengthen its foothold in the kidswear market through operational integration and omni-channel…

November 19, 2024 17:15 IST

BluSmart claims riders can reduce emissions with every ride, yet systemic challenges—like inadequate EV infrastructure and limited adoption of clean energy—persist.

BluSmart’s #FightPollutionWithEVolution pushes for EV adoption as air quality crisis intensifies

The campaign, part of the #FightPollutionWithEVolution initiative, encourages citizens to opt for electric vehicle (EV) rides as a step toward…

November 19, 2024 11:45 IST

ISB revamps brand identity, introduces new logo

The rebranding was carried out in partnership with consultancy firm Landor

November 19, 2024 10:16 IST

The key reason behind D2C brands taking the ‘house of brands’ route is to expand their product horizon and engage with a wider audience.

D2C startup mCaffeine gets closer to its ‘house of brands’ dream Premium Story

The company is aiming to cross the Rs 1,000 crore revenue mark by FY28.

November 19, 2024 09:57 IST

Companies offering services like SaaS, streaming platforms, and subscription boxes are shifting their focus from mere customer acquisition to retention marketing. (Image: Freepik)

Churn no more? The guide to retention marketing Premium Story

The subscription economy thrives not on the quantity of its subscribers but on the quality of their engagement. In the…

November 19, 2024 08:00 IST

The expansion includes a focus on digital transformation, intellectual property development, and content creation.

Collective Artists Network expands to Dubai, aims to strengthen ties between Indian talent and Middle Eastern brands

The Dubai office will offer Collective Artists Network’s services across talent management, film, music, sports, brand endorsements, and digital creator…

November 18, 2024 15:39 IST

WhatsApp Channels: A rising force in conversational commerce and brand engagement Premium Story

Whatsapp Channels work best for brands that serve specific groups

November 18, 2024 10:07 IST

Right: Prasad Medury, Managing Director, Odgers Berndtson India; Left: Kaushik Dasgupta, Partner and Lead – Consumer, Retail, and Media Practice.

Odgers Berndtson’s Prasad Medury and Kaushik DasGupta on media recruitment trends and India expansion plans Premium Story

In a conversation with BrandWagon Online, Prasad Medury, managing director, Odgers Berndtson India and Kaushik Dasgupta, partner and lead –…

Updated: November 19, 2024 13:50 IST

I often opt for staycations, turning weekends into mini-vacations to escape the daily grind without going too far.

BrandWagon Chai pe Charcha with Gulshan Group’s Yukti Nagpal Premium Story

Yukti Nagpal, Director of Gulshan Group talks to BrandWagon Online about her weekends, favourite vacation destination and more.

November 17, 2024 17:00 IST

circular economy, Supply Chains, job opportunities, sustainability, climate change, foreign multinationals, entrepreneurs, technology, energy consumption, carbon emissions

Sustainability matters: Building consumer trust through green marketing strategies

Many brands find it difficult to manage change—whether incorporating a sustainable product design tweak or a digital marketing campaign—fearing the…

November 17, 2024 14:00 IST

For a movie, I’d highly recommend “Birdman (or The Unexpected Virtue of Ignorance)”

Chai pe Charcha with CarDekho Group’s Mayank Jain Premium Story

Mayank Jain, CEO, New Auto- CarDekho Group talks to BrandWagon Online about his weekends, favourite vacation destination and more.

November 17, 2024 12:00 IST

Adding to the fun, creators like BeYouNick and Srishti Garg shared videos about convincing their friends to stay single for the week to cash in on the deals.

Single and Hungry? Swiggy Dineout turns Singles Day into a week-long feast

For those flying solo or just hungry for a deal, Swiggy Dineout’s Singles Week promises to make the dining experience…

November 15, 2024 17:40 IST

Fashion emerged as the top category, achieving threefold growth compared to the yearly average.

India’s festive e-commerce hits $14 billion GMV, driven by 13% growth in tier-2+ cities and early sales surge, reveals Redseer report

The report highlights that this season saw shoppers increasingly preferring convenience and a mix of value and premium products, with…

November 15, 2024 11:56 IST

In a conversation with BrandWagon Online, Shubham Gupta, founder and CEO, Bonkers Corner, talks about how its company made a space in the athleisure market, its expansion strategy, global tie-ups, and plans for FY25, among others.

Bonkers Corner’s Shubham Gupta on the company’s road to profitability, besides expansion plans Premium Story

The company’s revenue from operations rose 2.05 times to Rs 65.31 crore in FY23 from Rs 31.86 crore in FY22.

November 14, 2024 08:00 IST

Lara Balazs joins Adobe as chief marketing officer, bringing decades of expertise in transformative marketing strategies.

People Movement: Check out who moved where

Balazs to lead Adobe’s global marketing operations, reporting to CEO Shantanu Narayen

Updated: December 2, 2024 22:38 IST

With brands like Dalda, Gagan, Hudson Canola oil, and now Fiona, Bunge India offers a range of oils catering to diverse consumer preferences across regions.

Bunge’s Vinay Shrivastava on the company’s new brand Fiona and its market positioning Premium Story

The company’s revenue from operations declined 18.8% to Rs 7,175.48 crore in FY24 from Rs 8,837.19 crore in FY23.

November 8, 2024 08:00 IST

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L&T bags over Rs 15,000 crore hydrocarbon order in West Asia

Industry45 min ago

L&T’s Hydrocarbon Onshore business, in partnership with CCC, has won a Rs 15,000 crore contract for a natural gas liquids plant in West Asia. The project involves engineering, procurement, construction, and commissioning of a plant to process rich associated gas, reaffirming L&T’s reputation as a reliable partner in delivering large energy infrastructure projects and showcasing its global reach.

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