Page 22 of Marketing

Bollywood vs Cricket! Cricketers trump Bollywood stars as India’s top brand faces, reveals Hansa Report 2024

From cricket fields to ad boards, cricketers redefine celebrity branding in India, leaving Bollywood icons in their wake.

November 26, 2024 17:08 IST

Fortune Foods, known for essential kitchen commodities such as edible oils, wheat flour, rawa, maida, suji, besan, rice, and pulses, has been a part of Indian households for over two decades.

Adani Wilmar marks 25 years of Fortune Foods with new logo showcasing Indian culinary heritage

The logo incorporates elements of India’s culinary heritage, including tools like the rolling pin and mortar-and-pestle, shapes of sweets, and…

November 26, 2024 15:26 IST

LinkedIn sneaks user data for AI training, later offers opt-out option for users

LinkedIn introduces video and AI tools for B2B marketing strategies

LinkedIn expands its toolkit with video and AI-powered features to streamline B2B marketing efforts.

Updated: November 26, 2024 11:50 IST

Pilgrim’s path to profitability: Asset light and multi-channel mode Premium Story

The direct-to-consumer brand, co-founded by Kedia and Gagandeep Makker, clocked a revenue of Rs 198 crore at FY24 end, more…

November 26, 2024 08:38 IST

Jaguar’s dramatic leap: Racing into the future or just spinning its wheels? Premium Story

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging sales.

November 26, 2024 08:00 IST

AABL launches Hillfort Whiskey to expand its portfolio in the Indian whiskey market.

Associated Alcohols & Breweries launches Hillfort Whiskey in premium segment

Hillfort Whiskey enters the premium segment with a focus on distinctive blends and broader reach.

Updated: November 25, 2024 18:10 IST

Edul Patel balances leading Mudrex, family time, biking, and customer insights to drive fintech innovation.Edul Patel balances leading Mudrex, family time, biking, and customer insights to drive fintech innovation.

After hours with Edul Patel, CEO, Mudrex Premium Story

A day in the life of Mudrex CEO Edul Patel: Work, family, and passion.

November 25, 2024 08:54 IST

From DIY biryanis to global delicacies, meal kits in India are cooking up convenience and creativity for time-strapped urbanites.

Are meal kits the future of cooking in India? Premium Story

Are ready-to-assemble meals just a fad or a market in the making?

November 25, 2024 08:42 IST

Interview: Nishant Pitti, Co-Founder & CEO, EaseMyTrip Premium Story

‘Want to bridge gap between convenience, personalisation’

November 25, 2024 08:30 IST

Engaging in deep, meaningful conversations where everyone can express themselves fully is something I genuinely cherish

BrandWagon Chai pe Charcha with Bobble AI’s Ankit Prasad Premium Story

Ankit Prasad, Founder & CEO of Bobble AI , talks to BrandWagon Online about his weekends, favourite vacation destination and…

November 24, 2024 12:00 IST

Driving impact: Launching brands successfully in the digital era

A successful brand launch today demands a customer-centric, integrated marketing approach powered by digital strategies and real-time engagement.

November 24, 2024 09:45 IST

Currently I am very much into fitness so my weekends have becomes very active.

BrandWagon Chai pe Charcha with Flyzy’s Deepak Meena Premium Story

Deepak Meena, co-founder and CEO, Flyzy, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

November 23, 2024 17:00 IST

luxury brands, luxury brands market in India, luxury brands news, dior, burberry, Balenciaga, luxury brands downfall, luxury brands fake products

Gen Z and luxury: How India’s young affluents are redefining the meaning of luxury

India’s Gen Z affluents are redefining luxury with a focus on sustainability, individuality, and immersive experiences over traditional status symbols.

November 23, 2024 09:40 IST

The realisation for exporters may remain flat, as market conditions anticipate continued stable cotton prices.

Indian RMG sector’s growth slows to 4-6% in FY24-25 as domestic demand weakens, exports rebound, reveals CRISIL Ratings

In fiscal 2023, overall revenue for the RMG sector grew by around 18%, driven by a 10% increase in domestic…

November 22, 2024 14:06 IST

The wedding ecosystem has matured with evolving tastes

India’s luxury weddings hit new highs, fueling a Rs 70,000 crore industry Premium Story

The boom in luxury weddings in India is not just a reflection of changing tastes, but also a result of…

Updated: November 25, 2024 08:58 IST

Tata CLiQ Fashion is rolling out features like 'Fit Assessment,' which uses purchase history to suggest sizes and fits, with plans to introduce virtual try-ons and personalised shopping experiences in the coming months.

Tata CLiQ rebrands as Tata CLiQ Fashion, shifts focus to fashion and lifestyle

Tata CLiQ transitions to a fashion and lifestyle platform with a new identity and personalised features.

November 21, 2024 17:50 IST

The launch marks Bubble Me’s entry into the men’s body mist segment

Bubble Me forays into Men’s Body Mist category with Majestic Ride, inspired by the countryside

Bubble Me launches its first men’s body mist, Majestic Ride, expanding its portfolio.

November 21, 2024 11:34 IST

Whiskers India focuses on grooming market growth."

Whiskers India takes a premium approach to grooming, sets growth path Premium Story

The Indian male grooming products market size reached $ 2.1 billion in 2023, as per a market research group IMARC.…

Updated: November 21, 2024 12:29 IST

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Employee’s sick leave request gets ‘medicine lekar aajao’ reply from Indian boss

Trending News30 min ago

A Reddit post detailing a manager’s request for an employee to take pills and come to work despite a headache has gained over 3,900 upvotes. Users have criticised the manager’s behaviour and suggested involving HR. Some even joked about reporting more serious health issues in the future. The manager’s comparison of the workplace to school has sparked further outrage.

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