Page 21 of Marketing

Blaupunkt’s Sukhesh Madaan on making a space for the brand in the Indian audio market Premium Story

The company’s revenue from operations rose 18.02% to Rs 156.29 crore in FY24 from Rs 132.43 crore in FY23, as…

December 5, 2024 08:42 IST

It highlights the growing consumer appetite for exploring uncharted, fantastical worlds. (Image: Freepik)

90% of consumers remember funny ads, 52% of Cannes-winning films were comedies; Reveals Adobe

Adobe has announced its 2025 Creative Trends Forecast, identifying key trends shaping the creative landscape for the coming year.

December 4, 2024 12:33 IST

The turning point came about seven to eight years ago when Premji Invest (PI Group) made its initial investment in our company.

HRI’s Dheeraj Arora on pulling the market for Vasmol, Streax, and Streax Professionals Premium Story

HRI’s revenue from operations rose 11.11% to Rs 742.92 crore in FY24 from Rs 668.60 crore in FY23, as per…

December 3, 2024 08:00 IST

The index claims to use a weighted model to assess various factors, including engagement quality, which is based on interactions such as likes, comments, shares, and views

Qoruz launches Brand Buzz Index for measuring influencer marketing impact

The Brand Buzz Index is designed to provide measurable insights into brand performance across social media platforms.

December 2, 2024 18:06 IST

Axis Bank launches ‘Har Raah Dil Se Open’ campaign highlighting customer engagement

The campaign is conceptualised by Lowe Lintas and strives to reflect the changes in customer dynamics, the company added.

December 2, 2024 13:09 IST

Acquiring a new customer can cost five to 25 times more than retaining an existing one. This startling figure comes from research published in the Harvard Business Review. (Image: Freepik)

Retention over acquisition: The goldmine of subscription success

While acquisition gets all the glamour and ad spend, retention is the unassuming powerhouse that keeps businesses afloat.

December 2, 2024 10:54 IST

In another life, I’d have loved the chance to do work like David Attenborough or Jane Goodall. Study animals and birds, be ensconced in nature. What a dream!

BrandWagon Chai pe Charcha with Leezu’s Leeza Mangaldas Premium Story

Leeza Mangaldas, Co-founder of Leezu’s, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

December 1, 2024 14:30 IST

From cricket matches with family to giving back to society at Mahabaleshwar, Summercool CMD Sanjeev Kumar Gupta shares how he spends his weekends and reflects on his favorite moments.

BrandWagon Chai pe Charcha with Summercool’s Sanjeev Kumar Gupta Premium Story

Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Limited, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

December 1, 2024 12:00 IST

Those who act authentically and with purpose will be the ones of the future.

The rise of sustainability marketing: How brands can tap into eco-conscious consumers

Sustainability is no longer a buzzword. It is a mandate. The culture of the consumers who value and try to…

November 30, 2024 16:30 IST

Ikeda LTD intends to use Dhawan’s involvement to enhance its social media outreach, create co-branded campaigns, and develop impactful advertisements aimed at increasing market share and conversions.

Ikeda LTD onboards Shikhar Dhawan as brand ambassador

Shikhar Dhawan joins Ikeda LTD as brand ambassador to drive trust and innovation in financial services, targeting tier-2, tier-3, and…

November 29, 2024 15:56 IST

Godrej Enterprises eyes transformation with rebranding, Rs 20,000 crore revenue target by 2032 Premium Story

‘Brand refresh kicks off the first part of transformation’

November 29, 2024 08:58 IST

E-commerce and strategic planning could redefine sports merchandising in India, but will leagues rise to the challenge?

Interview: Jiggy George, founder & CEO, Dream Theatre Premium Story

‘Poor last-mile connectivity has slowed market growth’

Updated: November 29, 2024 08:36 IST

Several startups have been forced to cut jobs and scale back expansion plans, while others have collapsed entirely.

LG, Tata Motors, and Whirlpool lead India’s word-of-mouth surge in October, reveals YouGov report

Other brands on the list included Maggi, Jeep, iPhone, Philips, and Harpic Toilet Cleaner, with changes ranging from 3.9 to…

November 28, 2024 13:30 IST

Is scarcity marketing losing its power? Why consumers are saying ‘No’ to limited-time offers Premium Story

Think of the adrenaline rush of Black Friday, the fleeting allure of limited-edition sneakers, or the ticking countdown on an…

November 28, 2024 08:00 IST

In 2022, UrbanPiper raised $24 million in Series B funding from Peak XV, Tiger Global, Zomato, and Swiggy.

UrbanPiper aims 10x growth in U.S. market by 2027, following rebranding of Ordermark

Reportedly, UrbanPiper processes approximately 8 lakh food delivery orders daily in India, accounting for over 20% of the country’s online…

November 27, 2024 16:30 IST

Raising a pet in an Indian metro is no walk in the park—literally.

Gen Z drives India’s pet parenting boom, with 70% first-time owners, reveals Mars Petcare global survey

Globally, 47% of Gen Z and millennial pet parents say their pets are the most important part of their lives.

November 27, 2024 13:30 IST

Children’s products and decorative items, bakeries and catering services rarely assign more than 30%-40% to costs

Blogger’s Park: Beyond cola wars Premium Story

Why the Campa Cola rivalry could alarm every cartel

November 27, 2024 09:03 IST

How far is too far Premium Story

Jaguar isn’t here to pander to nostalgic memories of the Top Gear glory days.

November 27, 2024 08:47 IST

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Two-wheeler makers seek extension on mandatory ABS deadline

47 min ago

Two-wheeler manufacturers are opposing the government’s upcoming ABS regulation, stating it could harm demand and pricing. Hero MotoCorp and Honda Motorcycle and Scooter India have appealed to the Ministry of Road Transport and Highways, citing global examples where smaller-engine bikes are exempt from this rule.

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