Page 20 of Marketing

Zomato, Swiggy, Zepto, Bistro, Blinkit, quick food delivery, quick commerce, food delivery app, restaurant partners, canteen service

Blinkit enters quick food delivery market with Bistro

Will compete with Zepto’s Cafe & Swiggy’s Bolt

December 13, 2024 09:35 IST

What Zepto Café needs to succeed in a new market Premium Story

Zepto Café accelerates growth with standalone app and nationwide expansion

Updated: December 17, 2024 10:48 IST

Reportedly, Peppy remained bootstrapped until May 2024, when it raised a pre-seed funding round of $500,000

Bhuvan Bam launches Peppy, a sexual wellness and pleasure D2C brand

Actor and digital content creator Bhuvan Bam has joined the company as a co-founder and investor.

December 12, 2024 15:28 IST

Swiggy raises the bar with One BLCK, a premium membership for ultimate convenience and perks

Swiggy launches new invite-only membership programme

Swiggy unveils premium invite-only membership, redefining convenience and exclusivity.

December 12, 2024 09:54 IST

Zepto raises $350 million funding in largest domestic fundraise

Zepto to launch separate app for Cafe unit

Zepto Cafe’s standalone app aims to redefine quick food delivery across India.

December 12, 2024 09:42 IST

Yamaha’s ‘Call of the Blue’ campaign accelerates its efforts to capture the aspirations of India’s young, urban riders amidst a price-driven two-wheeler market.

Riding the premium wave! Yamaha’s ‘Call of the Blue’ gears up to redefine aspirations on two wheels Premium Story

India’s two-wheeler market is one of the largest in the world, with a variety of brands vying for attention in…

December 12, 2024 08:00 IST

Indian artists like Diljit Dosanjh, and trends like the ‘Asoka make up‘, went global

What India loved on Instagram in 2024: Global trends, regional hits, and rising stars

India’s regional music scene gained attention on Instagram in 2024, with songs from across the country driving millions of reels.

December 11, 2024 15:20 IST

Indian storytelling dominated the streaming conversation, with three of the top five most discussed shows being local productions

Festivals, streaming, and milestones: India’s 2024 social media trends revealed by Sprinklr

The festive season, particularly Diwali, became the focal point for brand engagement, with over 7.2 million conversations

December 11, 2024 10:53 IST

The rapid expansion of quick commerce (Q-commerce) in metro cities has led to a 28% drop in foot traffic to physical stores.

With 15 mins delivery, Amazon hops on the q-comm bandwagon

Pilot to begin in Bengaluru later this month

December 11, 2024 09:45 IST

People from all walks of life undertake philanthropic activities to work in cause areas they resonate with

Blogger’s Park: Cause and effect Premium Story

Philanthropy can help build positive brand image

December 11, 2024 09:16 IST

YesMadam’s tone-deaf campaign: How trivialising mental health became a PR nightmare

This campaign by the company looks like a desperate bid to garner attention. While the company’s revenue from operations rose…

Updated: December 10, 2024 18:52 IST

Speed thrills, but will it kill profitability for quick commerce? Premium Story

While aggressive marketing campaigns and lightning-fast delivery lure users, the underlying question remains: Is this model sustainable, or are we…

December 10, 2024 08:00 IST

My AirPods are my go-to for escaping into music, whether it’s classic Led Zeppelin or modern The Hu.

After hours with Dhirendra Mahyavanshi, Co-founder & CEO, Turtlemint Premium Story

My day strikes a balance between structure and flexibility, allowing room for free thinking as things come my way. I

December 9, 2024 09:43 IST

Look before you leap Premium Story

Daewoo cannot bank on legacy as it returns to India

December 9, 2024 09:07 IST

Foreign consumer brands make a beeline for India

At 24, the entry of such brands is highest since 2021

December 9, 2024 08:53 IST

OfBusiness charts a seamless journey from sourcing to delivery, empowering small businesses with efficiency and scale.

For OfBusiness, small is big Premium Story

The firm is now eyeing bigger customers

December 9, 2024 08:40 IST

If I weren't in my current role, I would likely be running a startup focused on sustainable technologies.

BrandWagon Chai pe Charcha with IoTechWorld Avigation’s Deepak Bhardwaj Premium Story

Deepak Bhardwaj, Co-founder and Director, IoTechWorld Avigation, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

December 7, 2024 16:00 IST

As we keep reading how every dark cloud has a silver lining, the converse of this too is true. ( AI Image: DALL-E)

The dark side of scarcity marketing

While Buck might have said the statement with a very direct intention, the metaphorical roots of reach all – even…

December 6, 2024 09:31 IST

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UK wants early implementation of India FTA: Keir Starmer

India News26 min ago

British PM Keir Starmer is committed to implementing the FTA with India quickly, despite a potential year-long ratification process in the UK. The CETA will eliminate tariffs on 99% of Indian exports and aims to double trade to $120 billion by 2030. Starmer’s visit to India is the largest trade mission ever sent by the UK.

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