Page 19 of Marketing

Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants

In this interview, Kohli talks to Pallabi Dey Purkayastha about what it takes to stand out in a rapidly crowding…

January 2, 2025 15:37 IST

Reportedly, during his time at Flipkart, he contributed to the development of the grocery business unit, optimising pricing, assortment, merchandising, and performance marketing to position Flipkart as a key player in the grocery segment.

Siddhartha Juneja joins NIVEA India as E-Commerce director

NIVEA India has announced the appointment of Siddhartha Juneja as its new e-commerce director, effective January 2, 2025.

January 2, 2025 15:17 IST

Rising demand, evolving attitudes: India’s sexual wellness market on the fast track in 2024 Premium Story

As the year ends, the question lingers: how long will it take for India to fully embrace pleasure without prejudice?

December 31, 2024 08:00 IST

During my free time, I venture into spiritual learning, particularly through listening to and reading the trusted versions of the text "Bhagavad Gita."

BrandWagon Chai pe Charcha with Novamax Appliances’ Harshit Aggarwal Premium Story

Harshit Aggarwal, founder and CEO, Novamax Appliances, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

December 29, 2024 14:18 IST

socio-economic, marketing, industry. urban middle class, Rural Barometer, digital payments, smaller families

The future of marketing: 5 trends you can’t ignore in 2025

Marketing in 2025: Where innovation, culture, and technology reshape brand storytelling.

December 29, 2024 11:04 IST

Leadership transitions continue at Ola Electric as CMO Anshul Khandelwal resigns amid the company's aggressive retail expansion plans.

Anshul Khandelwal exits as CMO of Ola Electric

Ola Electric sees its second high-profile exit in recent months as CMO Anshul Khandelwal steps down, following a major restructuring

December 27, 2024 19:35 IST

So what will it take for the Indian RSA market to realise its true potential?

Roadside assistance market: Speed is of the essence Premium Story

Service providers must amp up reach to expand market

Updated: December 27, 2024 14:38 IST

To lead its Instagram campaign, Hyatt has partnered with actress Vaani Kapoor, a name synonymous with warmth, care, and authenticity—values that Krishnan said resonate deeply with Hyatt.

Hyatt bets big on Instagram to drive emotional engagement and market growth

In a conversation with BrandWagon Online, Deepa Krishnan, head of marketing- India and Southwest Asia, Hyatt, emphasised that the brand’s…

December 26, 2024 15:53 IST

Swiggy, Swiggy Sports, subsidiary, Ministry of Corporate Affairs

Swiggy teams up with NSE to roll out financial literacy programme for delivery partners

Swiggy has set a target of onboarding 1 lakh women as delivery partners by 2030, who will be among the…

December 25, 2024 09:13 IST

Weekends are my time to reconnect and recharge.

After hours with Ayush Gupta, head-India business, KRBL Premium Story

I start early, catching up on industry news, checking emails, reviewing supply statuses, and setting priorities for the day ahead.

Updated: January 3, 2025 15:06 IST

Has the ‘Indian’ car brand come of age? Premium Story

Consumers are no longer hung up on global badges

Updated: December 23, 2024 09:42 IST

By 2029, the dating apps will store and analyse data of over 132.8 million Indian users, according to Statista. (Image Credits: Ideogram)

Dating apps woo users Premium Story

A nascent market is growing on the back of local offerings

December 23, 2024 09:26 IST

The grand finale, airing on January 10, 2025, will feature a final showdown and an immersive photography exhibition at Museo Camera.

National Geographic India brings back #nofilter by IndiGo with Imtiaz Ali and Raghu Rai

Judges Imtiaz Ali, filmmaker, and Raghu Rai, photographer, will critique and guide participants as they compete for the top spot.

Updated: December 20, 2024 17:34 IST

The appointment aligns with the company's plans for growth and its focus on sustainable and community-focused developments.

Hero Realty appoints Karan Kumar as chief marketing officer

Kumar brings experience from his previous role as the first Chief Marketing Officer for DLF Residential, where he contributed to…

December 16, 2024 11:57 IST

To support the rebranding, Axis Max Life has launched an integrated marketing campaign titled "Double Bharosa."

Axis Max Life Insurance unveils new brand identity with ‘Double Bharosa’ campaign

The company has introduced a new logo incorporating the iconic “A” from Axis and its burgundy shade, combined with the…

December 15, 2024 16:00 IST

I’m a big fan of tech that simplifies life and helps me stay sharp.

BrandWagon Chai pe Charcha 4700BC’s Chirag Gupta Premium Story

Chirag Gupta, founder and CEO, 4700BC, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

December 15, 2024 12:00 IST

Want to show your consumers you care? Use purpose-driven marketing

Purpose-driven marketing is more than a trend; it’s the key to connecting with consumers and fostering long-term loyalty.

December 15, 2024 09:45 IST

Will India’s chess triumphs help attract marketing dollars?

That despite the fact that India has supplied a steady stream of talented chess players to the global stage besides…

Updated: December 23, 2024 11:29 IST

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