Page 17 of Marketing

With over 15 years of experience in luxury marketing, Chawla’s expertise has been honed through his roles at organizations such as Aditya Birla Fashion and Retail, DA MILANO Leathers, Genesis Luxury, and East End Apparels.

John Jacobs appoints Sumit Chawla as AVP of marketing

With over 15 years of experience in luxury marketing, Chawla is set to lead John Jacobs’ marketing strategy as the…

January 13, 2025 18:33 IST

Weis highlighted ZEISS’s 178 years of expertise in optics as a key differentiator in the competitive smartphone market.

Lens on innovation! ZEISS and Vivo’s partnership in motion

Marisa Weis talks to Shailja Tiwari about navigating pandemic hurdles, co-engineering innovations, and what’s next for ZEISS and Vivo.

Updated: January 13, 2025 12:08 IST

After Hours with Deepak Sahni, founder, Healthians Premium Story

“As the founder of Healthians, my primary role is to set the direction and establish a “north star” for the…

January 13, 2025 09:04 IST

Ghorpade sums it up by saying "Goa’s tourism is not in decline—domestic tourism is at an all-time high

Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story

Goa’s tourism is impacted by broader issues facing the tourism sector, points out Aalap Desai, CCO and co-founder, tgthr. “Steep…

January 13, 2025 08:53 IST

Most of its products are priced between Rs 300-700.

HUL’s Rs 3,000-crore bet on Minimalist: What it means for the skincare market Premium Story

For HUL, Minimalist fills the gap of an affordable, science-focused skincare brand in its basket of beauty and personal care…

January 13, 2025 08:38 IST

One of the most impactful recent marketing campaigns has been for the Barbie movie

BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story

Mihir Jain, sales and marketing director, Insight Cosmetics, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

January 12, 2025 13:00 IST

Whether you’re a food enthusiast or a curious diner, there’s a story waiting to be discovered, shared, and savored.

How social media is transforming food businesses

Today, social media platforms have transformed how restaurants connect with their audiences, with culinary influencers playing a pivotal role in…

January 11, 2025 16:34 IST

"As a tech enthusiast, I have a few favorite gadgets, but my latest iWatch stands out," Mukker added.

BrandWagon Chai pe Charcha with Teleperformance’s Anish Mukker Premium Story

“On weekends, I enjoy taking time to play a game of badminton or recharge by indulging in my love for…

January 11, 2025 14:57 IST

While Airth’s innovative approach to upgrading existing AC systems for cleaner air offers a promising solution to the air purification market, its long-term success will depend on widespread adoption and consumer education.

Shark Tank India S4: Airth’s personal story that won Aman Gupta and Vineeta Singh over

According to the founders, Airth’s success on Shark Tank India was a key moment for the company.

January 11, 2025 12:00 IST

fitness trends, fitness trends in India, fitness industry, fitness updates, health news, wellness news,

Emerging trends in the fitness industry for 2025

India’s fitness industry is on a growth trajectory, thanks to increasing consumer awareness, a focus on wellness and the rising…

January 11, 2025 10:37 IST

Reportedly, in addition to her work in television, she has extensive experience across films and documentaries.

Endemol Shine India appoints Deepali Handa as EVP and head of commercials and production

From what is understood, with more than 20 years of experience in both scripted and unscripted content, Handa joins from…

January 10, 2025 12:48 IST

Emami rebrands Fair and Handsome to Smart and Handsome with Kartik Aaryan as ambassador

The rebranding campaign, featuring Aaryan, will roll out in mid-January and include television, digital, and social media activations.

January 9, 2025 16:06 IST

The company has set an ambitious target of onboarding 10,000 startups globally by the end of 2025.

Shark Tank India judge Azhar Iqubal launches Fenado AI

From what is understood, Fenado AI is an innovative platform designed to enable businesses, startups, and entrepreneurs to create apps…

January 9, 2025 15:24 IST

The company recently shot to fame upon appearing on Shark Tank India Season 4 where it secured a five crore deal, with Peyush Bansal acquiring a controlling 51% stake.

FE Exclusive: Meet NOOE’s Piyush Suri, founder who secured the highest funding in Shark Tank India 4

In conversation with BrandWagon Online, Piyush Suri, co-founder, NOOE, talks about the brand’s growth strategy, design philosophy, and plans for…

January 9, 2025 14:44 IST

At the bottom of this rabbit hole lies the verdict: Despite Indian brands sprinting toward AI adoption, it’s no longer enough to adopt technology for the sake of innovation.

Indian brands struggle to keep pace with consumer expectations for Gen AI

Let’s break it down. Seven in 10 Indian marketers recognize the urgent need to embed AI into their customer experiences.

January 8, 2025 18:11 IST

Karishma walked away with Rs 1 crore for 1.5% equity, thanks to the combined power of Aman Gupta and Namita Thapar.

Shark Tank India S4: FAE Beauty makes a splash with inclusivity and a bold pitch

Here’s the lowdown: FAE Beauty has been experiencing some serious growth. In FY24, the brand’s revenue skyrocketed by 128.43%, hitting…

January 8, 2025 17:45 IST

Swiggy, Swiggy Sports, subsidiary, Ministry of Corporate Affairs

Swiggy launches SNACC for 15-minute food delivery

From what is understood, SNACC is designed to cater to the growing demand for fast food delivery, offering a menu…

January 8, 2025 14:53 IST

chint Setia as CEO of Snapdeal, and its former CEO, Himanshu Chakrawarti, transitions to the role of CEO of Stellaro Brands

Achint Setia named CEO of Snapdeal

Meanwhile, Himanshu Chakrawarti, who has successfully led both Snapdeal and Stellaro Brands for the past three years, will now focus…

January 8, 2025 12:29 IST

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India’s outbound FDI moderates to $4.41 billion in September; equity commitments surge

Economy1 hr ago

India’s outward foreign direct investment decreased to $4.41 billion in September, with equity commitments seeing a significant rise. Loan-based FDI and guarantees extended to overseas subsidiaries dropped, while outbound flows jumped from $2.59 billion in August. Major outbound deals in September included investments in Luxembourg, the Netherlands, and the UK.

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