Page 15 of Marketing

Aquapeya's visibility skyrocketed when it appeared on Shark Tank India. For many entrepreneurs, the show is simply a platform to secure investment.

Shark Tank India S4: Meet Aquapeya’s Tushar Mundada, a founder who believes ‘consumer is not the king’

To the panel of sharks, the founders revealed that the bottles sold at Rs20 and a dealer price of Rs…

January 21, 2025 12:03 IST

The platform supports cross-platform gaming, enabling players to engage seamlessly across devices.

Dirtcube Interactive launches ‘Specter’ to support game developers with backend solutions

Dirtcube Interactive launches Specter, a backend platform for game developers, offering tools for player progression, LiveOps, leaderboards, and more.

January 21, 2025 10:25 IST

The company's new roastery has increased production capacity eightfold with added automated capabilities, which will help store expansion and retail product expansion

Third Wave Coffee to push sales via packaged products Premium Story

CEO Rajat Luthra, who joined from KFC India & Nepal in April last year, says the company is expanding from…

January 21, 2025 09:24 IST

Either way, it’s clear that Honda’s redesign is generating more buzz than ever.

Honda’s new ‘H’ logo for EVs: A spark of innovation or just a fancy toilet seat?

While Honda calls it a ‘historic transformation,’ not everyone is convinced.

January 20, 2025 18:24 IST

Kurkure gets a Schezwan twist as PepsiCo partners with Tata Consumer Products

The new Kurkure variant is available in Rs5, Rs 10, and Rs 20 packs, targeting a wide audience across markets.

January 20, 2025 15:16 IST

Nazara’s latest investment aligns with its broader strategy of blending gaming and interactive entertainment.

Nazara raises Rs 495 crore, launches open offer to strengthen global gaming position

Axana Estates LLP, backed by Khandelwal and Sacheti, will invest Rs 495 crore to acquire a 5.40% stake in Nazara…

January 20, 2025 15:10 IST

OYO, G6 Hospitality, Blackstone, industry, Oyo Vacation Homes, OVH, tax, IPO

Oyo set to revive IPO plans amid record profits and controversial new policy

The hospitality giant is gearing up to file its draft red herring prospectus (DRHP) by the end of the first…

January 20, 2025 11:13 IST

Baba Ramdev’s Patanjali has long been a household name in India, leveraging his popularity as a yoga guru to sell everything from herbal medicines to toothpaste.

Patanjali’s big claim, bigger trouble: Arrest warrant issued against Baba Ramdev, Acharya Balkrishna and Divya Pharmacy

Baba Ramdev, Acharya Balkrishna, and Patanjali Ayurved face charges for misleading ads claiming their products could cure conditions like diabetes…

January 20, 2025 10:19 IST

. I love listening and reading good books, and spending quality time with my family.

After hours with Paritosh Ladhani, Joint Managing Director, SLMG Beverages Premium Story

“My day starts early, as I like to make the most of the time I have. I start my day…

January 20, 2025 09:08 IST

Are brands ready yet to join the pickleball party? Premium Story

New sport on the block

January 20, 2025 08:43 IST

As the skincare industry continues to innovate, these trends and innovations will shape the way you experience and shop for skincare. S

The future of skincare: Innovations and emerging marketing trends to watch

Here are five key trends and innovations shaping the future of skincare

January 19, 2025 10:04 IST

mobile users, jio, airtel, vodafone, technology, BSNL, MTNL

Beyond the install: Why post-install engagement metrics are your competitive edge

The world of mobile marketing doesn’t reward a high install count alone; it’s all about what happens after the user…

January 18, 2025 17:00 IST

Retail tech startup Bizom raises $12 million from Pavestone, IndiaMART, others

Emotional connections and experiential retail: Building brand loyalty through immersive experiences

The game in retailing has boiled down to emotions.

January 18, 2025 15:00 IST

Exclusive: Nykaa Cosmetics snags Rasha Thadani as the face of Gen Z glam ahead of her Bollywood debut

Nykaa Cosmetics partners with Bollywood debutante Rasha Thadani as its new brand ambassador. Ahead of her film debut in Azaad,…

January 18, 2025 13:05 IST

Bumble’s leadership sees a twist as Lidiane Jones exits and founder Whitney Wolfe Herd steps back in to reshape the app’s future.

What went wrong at Bumble? Lidiane Jones out, Whitney Wolfe Herd back in

Jones scrapped Bumble’s signature feature, which allowed only women to initiate the first message, and opened the option for men…

January 18, 2025 10:30 IST

By associating with Shah Rukh Khan, realme connects with a wide audience, including fans of the actor and technology enthusiasts.

Realme partners with Shah Rukh Khan for the launch of 14 Pro Series 5G

Realme unveils its 14 Pro Series 5G with Shah Rukh Khan, highlighting power, performance, and advanced camera features to connect…

January 16, 2025 16:53 IST

ORSL, the company’s well-known electrolyte drink, has been available in India for over 20 years.

Kenvue launches WHO-approved ORS amid past concerns

Kenvue introduces a WHO-approved Ready-to-Drink ORS to address diarrhea-related dehydration, following criticism of its previous ORSL product. The new formula…

January 16, 2025 15:58 IST

Currently operational in Bengaluru, the service is processing over 300 daily orders, the company stated.

Delhivery introduces ‘Rapid Commerce’ for two-hour deliveries

Delhivery plans to expand the service to other major cities like Hyderabad, Chennai, Mumbai, NCR, Pune, and Ahmedabad.

January 16, 2025 15:56 IST

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Finance Ministry clears Rs 7,300 crore plan for rare earth magnet production

Industry31 min ago

“Ministry of Finance approves Rs 7,300 crore scheme to boost domestic production of rare earth magnets, expected to be approved by Cabinet. Seven-year plan aims to create self-sustaining ecosystem for magnets used in electric vehicles, wind turbines, and defence systems. Production target increased to 6,000 metric tonnes per year to meet demand by 2030.”

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