Page 14 of Marketing

Speaking at a select media round table, Murphy, 63, said that no competition would make the company lazy and complacent.

Stiff Campa competition keeping us sharp: Coca-Cola’s Murphy Premium Story

India portfolio strong, led by local brands, says global president & CFO

January 30, 2025 09:51 IST

Looking ahead, HashFame aims to decentralise opportunities for creators, ensuring that even those with modest followings have access to meaningful collaborations.

Growing influence: How HashFame built a network of creators and marketers

HashFame, a platform co-founded by Anirudh, positions itself as a solution to these issues by acting as a bridge between…

January 29, 2025 17:18 IST

Legacy brands don’t need to reinvent everything to stay relevant. They can win with micro-innovation: nimble, focused experiments that test new products, formats, or campaigns.

Blogger’s Park: Can D2C brands match the trust enjoyed by legacy players? Premium Story

Have you noticed what’s sitting in your pantry or bathroom cabinet lately? The snacks might be from Farmley, the skincare…

January 29, 2025 10:04 IST

Lodha vs Lodha, HoABL , Macrotech Developers, forgery case, police complaint, trademark dispute, real estate, Abhinandan Lodha, Abhishek Lodha

Lodha vs Lodha: What’s in a name? Premium Story

Abhishek runs the Lodha Group, whose market capitalisation is an estimated `1.1 trillion, and operating in almost all real estate…

January 29, 2025 09:57 IST

Targeted at a younger audience, the 24Seven collection aims to make premium fragrances a daily essential, blending modern lifestyles with confidence and self-expression.

Skinn by Titan unveils ‘24Seven’ fragrance collection with new campaign

Skinn by Titan launches its 24Seven fragrance collection with a new campaign showcasing versatile scents for every moment of the…

January 28, 2025 18:49 IST

This approach has been a key driver in Admitad's growth across India, Indonesia, Brazil, Mexico, and the MENA region, in addition to its strong presence in the US and European markets.

Admitad’s Neha Kulwal on affiliate marketing growth, revenue challenges, and strategies for 2025 Premium Story

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, particularly…

January 28, 2025 11:50 IST

quick commerce, FMCG, sales, brands, ad revenue, grocery, shopping frequency, category exploration, Kirana shops, modern trade

Private labels set to reshape instant food delivery Premium Story

Experts believe these successes can translate to instant food delivery, with platforms like Zepto Cafe, Blinkit’s Bistro and Swiggy’s Snacc…

January 27, 2025 08:17 IST

BrandWagon Chai pe Charcha with Magnon Group’s Vineet Bajpai Premium Story

Vineet, founder and CEO, Magnon Group; CEO, Omnicom Production (India), talks to BrandWagon Online about his weekends, favourite vacation destination and…

Updated: January 27, 2025 12:34 IST

Startups, SME, ESOP, tax, Employee Stock Option Plans, employees, zepto, GST

Your startup’s growth is stalled – Here’s how to fix your marketing strategy

If your startup’s growth has stalled, the problem often lies in your marketing or sales strategy. The good news? Growth…

January 26, 2025 12:30 IST

Food delivery, industry, Cloud kitchens, Zepto cafe, quick service restaurants, QSRs, Swiggy Bolt

From dine-in to doorstep: How food chains are adapting to the delivery-first model

he rise of food delivery services has reshaped our operations, and it’s clear that the delivery-first model is no longer…

January 25, 2025 15:00 IST

"Weekends are primarily family time, so I don't always get to choose how they unfold," Mittal said.

BrandWagon Chai pe Charcha with Antarctica Equipment’s Gaurav Mittal Premium Story

Gaurav Mittal, CEO and director, Antarctica Equipment, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

January 25, 2025 12:23 IST

Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV).

How CTV and AI are shaping the future of broadcasting and advertising

CTV platforms offer a wide array of features that enhance viewer engagement across diverse content types, including live events, series,…

January 25, 2025 10:08 IST

Benetton faces major crisis amid store closures and leadership disputes

Benetton, the Italian clothing brand founded in 1965, is closing over 400 stores globally amid financial struggles and leadership disputes.…

Updated: January 24, 2025 15:01 IST

The Nike 24.7 Apparel Collection will be available globally from January 25 on nike.com, with retail availability beginning on January 30.

Nike announces launch date for its 24.7 apparel collection

Nike’s new line is aimed at enhancing the athlete’s lifestyle, whether training or going about daily activities.

January 24, 2025 11:18 IST

Historically, car-buying decisions were male-dominated. However, a significant shift is taking place. Women today are no longer passive participants in the decision-making process.

Driving change: India’s auto sector shifts gears Premium Story

India’s auto sector is shifting gears with rising EV adoption, evolving consumer behaviour, and AI-driven innovations. Insights from BCG and…

Updated: January 26, 2025 09:59 IST

Coldplay, Coldplay concert, Coldplay Ahmedabad, Coldplay Ahmedabad tickets, how to book Coldplay tickets, Coldplay india concert, Coldplay songs, Coldplay top 5 songs, Coldplay members, Coldplay news, Coldplay infinity tickets

Concert marketing : Making of a showstopper Premium Story

Coldplay’s India connection began to really blossom in 2016, when the band also released its popular single ‘Hymn for the…

Updated: January 24, 2025 14:15 IST

Rupee, Express Mobility, domestic carmakers, auto, Mercedes-Benz, BMW, Audi, Volvo, Maruti Suzuki, Bajaj Auto

72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report

Meta and FADA’s report highlights the growing influence of digital platforms in India’s automotive market, with 72% of car buyers…

January 21, 2025 16:11 IST

"In his submission before the court, Mehta highlighted how businesses are capitalising on halal certification across various product categories" (Image: Freepik)

Why should cement, flour be halal-certified? SG Tushar Mehta raises concern in Supreme Court

Solicitor General Tushar Mehta raised concerns in the Supreme Court over the halal certification of non-food products like cement and…

Updated: January 21, 2025 14:53 IST

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Railways invests Rs 1.42 lakh crore in H1, 56.5% of FY26 capex target

Railways37 min ago

Indian Railways sets new record in infrastructure spending, utilizing 56.5% of annual capital expenditure in first half of FY26. Total budgetary grants of Rs 2.52 lakh crore, with Rs 1.42 lakh crore invested in April-September. Focus on modernizing rail network, with investments in capacity, safety, rolling stock, and customer amenities.

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