Page 13 of Marketing

The ‘Sauce King’ Viraj Bahl is now a shark—Will his Veeba success fuel the next big brand?

Viraj Bahl, founder of Veeba, joins Shark Tank India Season 4 as the only Food FMCG expert. With his industry…

Updated: February 15, 2025 18:36 IST

Byju’s troubles grow: Raveendran takes battle against lenders, over debt and BCCI deal, to court

Byju’s founder Byju Raveendran is battling lenders in court over control of the company, while a Rs 158 crore dispute…

Updated: February 6, 2025 11:17 IST

ASUS India’s marketing cheat code: Cracking Gen Z, gaming, and digital sales Premium Story

In a conversation with Shailja Tiwari, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses…

Updated: February 6, 2025 12:05 IST

Can Zepto really deliver a car in 10 minutes? Here’s what you need to know

Automobiles involve financing, insurance, registration, and paperwork—processes that don’t fit within a 10-minute window.

February 5, 2025 13:10 IST

Markets give Trent a dressing down as Shein re-enters India

The Chinese fast-fashion brand, ranked among the world’s largest fashion retailers, with sales in excess of $30 billion, staged a…

February 5, 2025 09:51 IST

Budget 2025, industry, FMGC, consumer firms, fast-moving consumer goods, retail sector

77% of Indian shoppers prefer AI-driven retail: Study

Despite a steady level of global consumer spending, customer satisfaction has seen a slight dip, with APAC in-store satisfaction falling…

February 4, 2025 15:37 IST

The collection includes crystal-studded heels, golden sneakers, elegant flats, and comfortable mules for women.

Bata India targets wedding season with new celebration collection for guests

Discover Bata India’s Celebration Collection, designed for wedding guests with stylish and comfortable footwear.

February 4, 2025 15:22 IST

More than half (53%) of respondents believe that mainstream media is biased, which reflects a growing skepticism towards traditional news outlets.

Delhi Elections: Gen Z speaks on freebies, policies, and political hype

The study found that 74% of young voters believe that freebies influence votes. While this does not necessarily mean they…

February 3, 2025 15:53 IST

Shein goes live in India! Reliance Retail launches shopping app with local manufacturing

Shein was among several Chinese apps banned by the Indian government in 2020 due to concerns over data security and…

February 3, 2025 11:05 IST

I have a strong affinity for brands that represent timeless quality and a commitment to excellence.

After hours with Amit Luthra, Managing Director, ISG India, Lenovo Premium Story

My role encompasses a diverse range of responsibilities—from driving sales and building strategic alliances to managing products and devising go-to-market…

February 3, 2025 09:50 IST

Linkedin, Influencers, Advertising Standards Council of India, Central Consumer Protection Authority, Linkedfluencers, CFO

New guidelines on LinkedIn influencer marketing will help grow trust and engagement Premium Story

LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%.…

February 3, 2025 09:33 IST

India’s smartphone market hits all-time high – Find out which brands won 2024!

India’s smartphone market reached a record high in 2024, driven by premium and 5G devices. Vivo led by volume, while…

January 31, 2025 18:35 IST

BigMuscles Nutrition plans to increase its market share with a focus on product variety, and affordability, and expanding its presence both online and offline.

BigMuscles Nutrition aims for Rs 300 crore revenue in FY25, expands product range and market presence

Jitika Gupta- marketing director, BigMuscles Nutrition, talks to Shailja Tiwari about the brand’s strategy to expand its presence in India’s…

Updated: January 31, 2025 16:45 IST

Residents can access the chatbot by sending ‘Hi’ to 9552300009 on WhatsApp. The chatbot is available in both Telugu and English, making public services easier to access.

Andhra Pradesh launches ‘Mana Mitra’ WhatsApp Chatbot for public services

Andhra Pradesh launches ‘Mana Mitra’ WhatsApp chatbot, offering over160 public services like bill payments, bus bookings, and grievance redressal for…

January 31, 2025 12:36 IST

Yet, Ormax said that SVOD audiences have declined by 2% in 2024 versus the previous year.

Amazon MX Player steps on gas as OTT market consolidates Premium Story

The move comes as the domestic media market, in particular, over-the-top (OTT) platforms have consolidated with Reliance and Disney coming…

January 31, 2025 08:28 IST

Influencers vs celebrities: The fame equation Premium Story

Can influencers outshine traditional celebrities in brand marketing?

January 31, 2025 08:16 IST

Before that, co-founder Priyanka Gill joined Kalaari Capital as a venture partner. Former chief financial officer Piyush Kalra also recently quit the company.

Prosus, Accel exit Good Glamm board Premium Story

The company had recently completed the acquisition of Sirona and The Moms Co.

January 30, 2025 10:04 IST

KRBL is also eyeing diversification into the mixed spice segment, with plans to enter the market by the first quarter of FY26.

KRBL launches consumer-centric packaging for premium rice brand, plans expansion into spices Premium Story

In a statement, KRBL said the revamped packaging is designed to educate and empower buyers by providing essential product details,…

January 30, 2025 09:58 IST

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UK PM Keir Starmer visits YRF Mumbai, attends screening alongside Rani Mukherjee

Life2 hr ago

PM Modi welcomed UK Prime Minister Kier Starmer in Mumbai and the two visited the Yash Raj Film Studio in Film City. Starmer enjoyed a movie screening with CEO Akshaye Widhani and was seen sharing a candid moment with actress Rani Mukherjee. The visuals show Mukherjee stunning in a bright yellow suit as Starmer made his YRF debut. More details to follow.

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