Page 12 of Marketing

‘Shown the dirt in his mind’, SC slams Ranveer Allahbadia and asks centre to intervene

The Supreme Court criticized Ranveer Allahbadia for his remarks on YouTube, calling them obscene and perverse. The court questioned if…

Updated: February 18, 2025 15:53 IST

“India’s dessert market is ours to conquer,” says MD Vikram Seth — what’s driving Baskin-Robbins’ 20% growth plan? Premium Story

Vikram Seth, managing director of Graviss Foods, told Shailja Tiwari that the brand’s aggressive expansion, franchise-driven model, and evolving product…

Updated: February 28, 2025 15:37 IST

India's Got Latent controversy: Mumbai Police allows comedian Samay Raina time till March 10 to record statement

The cost of infamy: Influencer marketing pitfalls Premium Story

Takeaways from the India’s Got Latent uproar

February 17, 2025 10:53 IST

A significant part of my day is spent engaging with lenders and working with our internal teams to establish Ecofy as a leading green finance entity.

After hours with Govind Sankaranarayanan, Co-founder, director & COO, Ecofy Premium Story

Balancing a dynamic career in climate finance with personal passions, Govind Sankaranarayanan shares his approach to leadership, leisure, and life.

Updated: February 17, 2025 10:54 IST

The market HUL is after with Liquid IV, Dhillon says, is a 70-million-strong consumer category that is increasingly seeking solutions that can support or enhance their active lifestyles.

Category expansion : For a fresh dose of energy

Liquid IV & Spinner aim to shake up a $1.2-billion category

Updated: February 17, 2025 11:34 IST

ARKS Debuts: Ranbir Kapoor’s Foray Into Fashion After Alia Bhatt’s Ed-a-Mamma

Ranbir Kapoor enters fashion business with ARKS, opens first store in Mumbai after 10 years in the making

Ranbir Kapoor unveils ARKS, his long-planned lifestyle brand, with a flagship store in Mumbai. Alia Bhatt shows support as the…

February 15, 2025 13:33 IST

“We are blessed and eager to capitalize on this," Kalyan Kumar, co-founder and CEO, KlugKlug, said.

KlugKlug expands global footprint as demand for data-driven influencer marketing grows

KlugKlug expands its global footprint as demand for data-driven influencer marketing grows. The platform analyses 300M+ influencers across 150+ countries,…

February 14, 2025 18:34 IST

Increase in Valentine's Day gift purchases, including premium items

Valentine’s Day sales surge as brands, retailers cash in on week-long celebration

As Valentine’s Week becomes a major commercial event, brands witness a rise in sales across flowers, chocolates, and luxury jewellery.

February 14, 2025 18:26 IST

Despite slow revenue growth, profitability surged 58.9% YoY, with net profit reaching Rs 7.23 crore.

Ranveer Allahbadia’s Monk Entertainment posts 2.2% revenue growth in FY24, profit rises 58.9%

Monk Entertainment, co-founded by Ranveer Allahbadia, reported Rs 97.8 crore in revenue for FY24, growing 2.2% YoY, while profit surged…

Updated: February 14, 2025 17:34 IST

The great marketing evolution: From monologue to dialogue to community

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and collaborative value…

February 14, 2025 16:58 IST

Kanye West’s self-destruction costs him everything—even Yeezy

Kanye West’s business empire faces a steep decline as controversies continue to unravel key partnerships and brand credibility.

Updated: February 13, 2025 17:04 IST

My days start early, typically at 5 AM with an hour dedicated to fitness to set the right tone.

After hours with Priya Hardikar, CFO, KPIT Technologies

With nearly two decades in finance and having joined KPIT in 2008, there have been many memorable moments—overseeing acquisitions, navigating…

Updated: February 10, 2025 08:29 IST

"I would highly recommend Encanto! It’s a beautiful, heartwarming story about family, self-acceptance, and discovering your own unique strengths," Mistri said.

BrandWagon’s Chai pe Charcha with Teach for India’s Shaheen Mistri Premium Story

recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Shaheen…

February 8, 2025 18:30 IST

Canva interviewCanva India localisation, Canva pricing in India, Canva AI tools, Canva India marketing strategy, Canva enterprise solutions India, Canva freemium model,

Canva is localising for India! Chandrika Deb talks pricing, content, and bold expansion plans Premium Story

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn about their 2025…

February 7, 2025 12:45 IST

DTDC rapid commerce, 2-4 hour delivery services, same-day delivery India, Bengaluru dark store,

DTDC launches 2-4 hour and same-day delivery services, expands into rapid commerce with Bengaluru dark store

DTDC expands its logistics network with new rapid commerce services and a dark store in Bengaluru, enabling D2C brands and…

February 7, 2025 11:46 IST

Ernst & Young acted as the exclusive investment banker and Shardul Amarchand Mangaldas & Co. acted as the exclusive legal counsel to Prasuma and its shareholders on this transaction.

ITC to acquire Prasuma, expanding footprint in frozen, ready-to-cook foods

ITC is acquiring Prasuma, a frozen and ready-to-cook food brand known for its momos and deli meats. The move strengthens…

February 7, 2025 10:23 IST

It may even decide against parting with the ice-cream business for now in view of the long-term potential of the market, given India’s hot climatic conditions, according to industry sources. (Image Credits: Freepik)

Lotte plans $300-mn India push

Lotte Wellfood plans a $300-million investment in India, expanding its ice-cream and confectionery business. The company will merge its local…

February 7, 2025 10:12 IST

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Ditch cough syrup, follow home remedies: What doctors are advising amid Coldrif deaths

Life31 min ago

Nineteen people have died in Madhya Pradesh after consuming a ‘toxic’ cough syrup called Coldrif, which contained a dangerous level of diethylene glycol. The victims included 17 children from Madhya Pradesh and Rajasthan. Cough syrups are not advised for children under 5 years old and may not be effective, according to recent research.

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