Page 10 of Marketing

Reid & Taylor’s comeback play: Reviving legacy in a transformed menswear market Premium Story

In January, Reid & Taylor also announced its partnership with Unicommerce to knit together the brand’s website, warehouses, physical stores,…

March 7, 2025 09:17 IST

astranova-mobility-rebrand-ev-financing-sustainable-transportation

Electrifi Mobility rebrands as Astranova Mobility, expands focus beyond EVs

Astranova Mobility, formerly Electrifi Mobility, expands beyond EV financing to sustainable transportation, targeting $1 billion in asset deployment over five…

March 6, 2025 12:59 IST

Retail tech startup Bizom raises $12 million from Pavestone, IndiaMART, others

Indian shoppers reject Snapdeal, Shopclues as worst value e-commerce brands, reveals YouGov report

Amazon, Flipkart, and Amul lead India’s best value brands in 2025, according to YouGov, while Snapdeal and Shopclues rank among…

March 6, 2025 11:55 IST

India’s growing coffee demand: Kaapi Solutions aims for expansion with a focus on innovation

Kaapi Solutions, with a 75% market share in specialty coffee equipment, plans expansion into Tier 2 & 3 cities and…

Updated: March 6, 2025 17:20 IST

The first noticeable gap was the price. The Malaysian Fanta can cost ₹140, while the Indian version was priced at ₹40.

Fanta in India has more sugar, more sodium than Malaysian version—What’s going on?

Fanta in India contains nearly 3x more sugar and 7x more sodium than its Malaysian counterpart. Consumers are questioning if…

March 6, 2025 10:20 IST

Made in Japan, sold in India: How a US-returned woman created a business with a Japanese friend and matcha love

Glow Glossary’s story began in a way that many wellness brands do—with a personal discovery.

March 5, 2025 17:08 IST

By staying proactive and prioritizing transparency, brands can protect their investments and foster an affiliate ecosystem that benefits all stakeholders.

Stay a step ahead: Critical warning signs affiliate managers shouldn’t ignore

As an affiliate manager, vigilance is key. Here are critical warning signs that may indicate fraudulent activities in your campaigns:

March 5, 2025 10:56 IST

MyMani will introduce products including Yes The Good Oil, a cold-pressed peanut and sesame oil range, Crunchmani, a peanut snack range with flavors such as Chilli Schezwan and Garlic Roasted, and Big Nuts

Agrocrops expands into FMCG with MyMani, introduces peanut-based products

Founded by Saravanan Lokasundaram and Bhavani Saravanan in 2006, Agrocrops processes a significant share of the global peanut supply.

Updated: March 18, 2025 17:46 IST

“We launched the Bliss Box exclusively on our website in December, and despite being available on just one platform, we achieved Rs 1 crore in sales by January,” says Shaikh.

Inside India’s newest intimacy trend: Rafi Shaik on building ChocolateX

The brand aims to launch multiple SKUs in the coming months to help achieve Rs 100 crore revenue in the…

Updated: March 4, 2025 15:37 IST

BuyBuyCart expands to 250 stores, onboards actor Alok Nath as brand face

The company aims to strengthen its presence in the grocery retail market with this strategic move.

Updated: March 13, 2025 15:49 IST

Hamdard Foods India expands into flavoured milk category with ‘Hamdard Asli Milkshakes’

Hamdard Foods India enters the flavoured milk segment with ‘Hamdard Asli Milkshakes’ in Chocolate, Strawberry, Mango, and Vanilla.

March 4, 2025 09:00 IST

“Resilience meant staying calm, standing firm, and trusting long-term integrity over short-term gain,” he says.

From setbacks to strength: Why leadership needs a resilient mode

Resilience isn’t about bouncing back—it’s about bouncing forward.

Updated: April 28, 2025 16:45 IST

Prada is set to make waves in the luxury fashion world with a $1.6 billion move to acquire Versace—will this be a game-changer?

Versace’s future in Prada’s hands? $1.6 billion deal almost sealed

Prada is reportedly closing in on a €1.5 billion ($1.6 billion, Rs 14,000 crores approx.) deal to acquire Versace from…

Updated: March 3, 2025 14:45 IST

“Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style. It’s exciting to see such innovation in the Indian fashion industry,” Shetty remarked.

Volfsbane launches in Mumbai with Suniel Shetty as special guest

Volfsbane, a high-end streetwear brand by designer Ishika Jain, debuts in Mumbai with Bollywood star Suniel Shetty as a special…

Updated: March 4, 2025 13:14 IST

Diljit Dosanjh makes history as the first Punjabi artist to become Levi’s® global ambassador, marking a major cultural crossover in fashion and music.

Diljit Dosanjh becomes Levi’s global ambassador, makes history as first Punjabi artist to join the lineup

Diljit Dosanjh joins Levi’s® as a global ambassador, becoming the first Punjabi artist to represent the iconic denim brand. This…

March 3, 2025 12:40 IST

From boardrooms to race tracks, Sanjay Choudhary lives life in the fast lane—balancing business, adventure, and family with equal passion.

After hours with Sanjay Choudhary, Founder & CEO, Incuspaze Premium Story

Incuspaze Founder & CEO Sanjay Choudhary shares his passion for networking, adventure sports, luxury brands, and quality family time in…

Updated: March 3, 2025 11:22 IST

Fresh allegations of collusion and financial misconduct shake Byju’s insolvency proceedings.

Byju’s vs EY: Whistleblower claims, allegations of collusion, and a billion-dollar insolvency battle—Explained

Byju’s insolvency case takes a new turn as founder Byju Raveendran accuses EY of collusion with lenders. A whistleblower alleges…

Updated: March 1, 2025 16:44 IST

Flipkart, zero commission, industry, Amazon, PMLA, Enforcement Directorate, ED

Flipkart pulls the plug on ANS Commerce: Over 200 jobs lost overnight—What went wrong?

Flipkart is shutting down ANS Commerce, the D2C-focused SaaS platform it acquired in 2022, leaving over 200 employees jobless.

Updated: March 7, 2025 21:42 IST

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Markets muted: Nifty at 25,100, Sensex flat but Titan lights up, rallies 3%

Market14 min ago

Indian indices opened flat on Wednesday with the Nifty 50 and Sensex showing no major movement. The Bank Nifty opened lower and small and midcap stocks saw a decline. Key factors to watch include early gainers and laggards, major movers, and stocks on radar such as Satin Finserv and Lodha Developers. JLR reported a significant drop in sales and is expected to have a weak financial performance.

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