Page 19 of digital marketing

Federal scrutiny of Google’s digital advertising operations goes back to the Trump administration.

US Department of Justice prepares to sue Google over ad market

The DOJ’s ad tech probe is an example of the federal government’s push to rein in the largest US technology…

August 11, 2022 19:34 IST

aha Tamil aims to deliver 100% Tamil content in the form of web series and movies including original content, exclusives, and theatrical releases on its platform.

FoxyMoron wins the digital creative mandate for aha Tamil

The mandate will be handled by the agency’s Bengaluru office

August 10, 2022 16:01 IST

With this pivot, Cigniti claims to firm up its ambition to develop into a focused provider of digital engineering services, while maintaining its core value of being a quality-first company.

Cigniti rolls out new brand identity

The firm claims that the rebranding exercise has strengthened its vision statement – ‘Together, we build a better future through…

August 9, 2022 19:33 IST

The digital campaign conveys the eternal promise between siblings while also advocating BL Agro’s initiative that normalises men shouldering the responsibility of cooking

Nourish launches #UmarBharKaVaada campaign

The campaign has been ideated, scripted, and filmed by Leads Brand Connect.

August 9, 2022 19:01 IST

To take part in the DreamDeal initiative, participants had to pitch their creative idea in a 30 seconds Instagram reel.

Anupam Mittal launches DreamDeal initiative; provides budding Indian entrepreneurs grants upto Rs 1 lakh

Mittal seeks to inspire and empower young Indian entrepreneurs with grants, funds and mentorship session to help turn their vision…

August 9, 2022 18:34 IST

Wondrlab comprises a mix of creativity, experience and technology, with a deep understanding of human behaviour, brands and platforms.

Wondrlab India launches Wondrlab Technologies; appoints Rajesh Ghatge as CEO

With the launch of Wondrlab Technologies, Wondrlab aims to build a comprehensive new age technology, design, and analytics solution stack…

August 9, 2022 12:24 IST

Nykaa is committed to offering the best to its consumers and making their shopping experience delightful, Nihir Parikh, CEO, NykaaMan, said.

Nykaa to acquire LBB; aims to position itself as a discovery-led retailer

As per the company, the acquisition aligns with Nykaa’s fundamental content-first approach to engaging with its loyal consumer base

August 6, 2022 14:54 IST

How experiential marketing is changing brand building In 2022

If a brand is to succeed, it must embrace experiential marketing as a pivotal part of the field

August 6, 2022 10:16 IST

AppsFlyer’s report is a detailed examination of the impact that Apple's ATT framework had on mobile marketing measurement, budget, and consumer spend revenue one year after its enforcement.

Indian mobile gamers show higher ATT consent rate than the global average: AppsFlyer Report

As per the report, marketers in the gaming category need to devise innovative ways to market, measure, and optimise their…

August 4, 2022 17:03 IST

Alphabet Inc.’s Google is protected by a federal law, Section 230 of the Communications Decency Act

Google defeats lawsuit decrying animal abuse videos on YouTube

By allowing the videos on its platform, Google was violating federal law that bars depictions of animal cruelty

August 4, 2022 08:18 IST

Due to increased session duration and click-through rates, POND’s is driving more traffic and revenue.

Hindustan Unilever rolls out POND’S D2C webAR game on Vossle

Vossle claims that through their webAR, POND’S customers can superimpose digital information directly over the physical environment

August 3, 2022 19:13 IST

Companies including Facebook and Twitter have for years been concerned with India's proposed tighter regulations for the technology sector

India withdraws privacy bill proposal, working on new law

The privacy bill was designed to protect Indian citizens and establish a so-called data protection authority, but it had raised

August 3, 2022 18:20 IST

Bluecopa was founded in 2021 by Raghavendra Reddy, Satyaprakash Buddhavarapu and Nilotpal Chanda.

Finance operations automation platform Bluecopa raises $2.3 million

As per the company, the capital raised will be used to enhance the platform’s capabilities, hire talent and grow the…

August 3, 2022 17:01 IST

Product technology and operational excellence are the two most vital pillars backing a successful platform, Anvi Shah, CEO, HyugaLife, said.

Hyugalife appoints Kevin Solomon and Chaitanya Shah

Solomon has been appointed as chief technology officer (CTO) while Shah has been roped in as chief business officer (CBO)

August 2, 2022 19:10 IST

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‘Unite the Kingdom’ march: 25 arrested as anti-immigration rally in London turns violent

World News1 hr ago

At least 25 people were arrested and 26 officers were injured during a right-wing demonstration in London, UK. The violence erupted during the “Unite the Kingdom” rally, organized by anti-immigration and anti-Islam activist Tommy Robinson, which drew an estimated 110,000 to 150,000 participants. The clash between right-wing protesters and counter-demonstrators resulted in injuries.

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