Page 8 of Brands

67% of Indians trust influencers more than ads, says Kantar

An additional 26% say they prefer influencer content but remain cautious about who they follow.

April 22, 2025 11:50 IST

Domestic players like Sula Vineyards, which earns 99% of its revenue from the Indian market, are expected to benefit from a projected 15% industry volume growth in the near term.

Wine off the shelf? Production at its lowest in 60 years as consumption falls; here’s why

China, once the most promising growth market for global wineries, has seen its wine consumption contract at a staggering compound…

April 21, 2025 13:08 IST

"When it comes to brands, I don’t prioritise specific labels. Instead, I gravitate towards streetwear," Nahta added.

After hours with Mohak Nahta, Founder & CEO, Atlys Premium Story

“Soon, friends wanted to use it, and word spread. What began as a personal fix grew into something bigger,” Nahta…

April 21, 2025 09:54 IST

How HIT is making a killing Premium Story

Innovation has been the cornerstone of Godrej Consumer’s growth plan for the brand

Updated: April 21, 2025 11:19 IST

Dr. Cyriac Abby Philips, a Kerala-based hepatologist known as "The Liver Doc," has 293K followers and has been prominently calling out ayurveda and homoeopathy treatments for liver diseases.

The God Bug denies accusations of faulty products and fringe science by TheLiverDoc

The Good Bug has denied comments made by social media health influencer LiverDoc. He, through a series of posts on…

Updated: April 19, 2025 17:13 IST

Mother Sparsh, founded in 2016, offers a range of premium natural and ayurvedic baby care products.

ITC to invest Rs 81 cr more in baby care brand Mother Sparsh

Following the fresh capital infusion, ITC’s total investment in the baby care firm will amount to approximately Rs 126 crore.

April 19, 2025 15:34 IST

"I also enjoy watching shows on Netflix—it’s a great way for me to relax, explore different stories, and just take a break from the hustle of daily life," Chaudhary said.

BrandWagon Chai pe Charcha with Jaipur Rugs’ Yogesh Chaudhary Premium Story

Yogesh Chaudhary, Director, Jaipur Rugs, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

April 19, 2025 14:52 IST

"I’ve always wanted to be a pilot. Initially, I dreamed of joining the Air Force, but I had to let go of that idea when I realised I didn’t meet the height requirements," Munireddy said.

BrandWagon Chai pe Charcha with Weatherseal’s Harish Munireddy Premium Story

Harish Munireddy, Founder and CEO, Weatherseal, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

Updated: April 19, 2025 13:46 IST

Beyond consumption, financial behaviour is also evolving.

70% of Rural India is now online, but discretionary spending is slowing down

The report outlines a complex landscape. While inflation and economic uncertainty continue to weigh on household sentiment, rural India is…

April 17, 2025 13:47 IST

As quick commerce matures, the actual battleground would not be just the speed, but the ecosystem dominance.

Blogger’s Park: The future of convenience Premium Story

How quick commerce is building consumer dependency

April 16, 2025 09:45 IST

Ananya Birla has entered India’s growing beauty segment with the launch of Lovetc, a premium cosmetics label aimed at carving out a space in the high-performance makeup category.

Ananya Birla enters beauty market with Lovetc

India’s beauty and personal care market, currently valued at over $600 million, is expected to more than double by the…

April 15, 2025 17:19 IST

Natural foods that can improve your pet’s health

Pet parenting goes mainstream: Online orders jump 95% in FY25

The data, based on transactions processed on the platform, points to strong demand for nutrient-rich food products and hygiene-focused items…

April 15, 2025 16:36 IST

FSN E Commerce Ventures, Nykaa, block deal, stake sales, shares, investors, promoters, stake offloading

Nykaa to convert some regular stores to Luxe

The company’s Luxe stores feature international luxury beauty brands such as Huda Beauty, MAC, Dior, and Givenchy along with Nykaa…

April 15, 2025 09:39 IST

The acquisition is expected to streamline and expand Aurionpro’s capabilities in managing complex trade and cash operations.

Aurionpro acquires Fintra Software to expand transaction banking capabilities

The two companies have previously worked together, with Fintra’s trade finance platform already integrated into Aurionpro’s existing trade offerings.

April 11, 2025 13:01 IST

For now, the players are bullish. As the overall beverage category evolves, they hope to see the category replicate the arc of energy drinks a decade ago — from niche indulgence to a sine qua non of the health-minded.

Brewing a storm in the coffee can: Can ready-to-drink coffee replicate the arc of energy drinks? Premium Story

Nestlé’s recent arm flexing in the segment — it expanded its Nescafé ready-to-drink (RTD) portfolio last month with new caramel…

Updated: April 11, 2025 08:15 IST

According to media reports, the company claims the statements, which describe Dettol as a floor cleaner unfit for use on skin, are “false, disparaging and defamatory.”

Dettol defamation case: Influencers to delete controversial posts

According to media reports, the Delhi High Court was informed on Tuesday that both Shamani and Dr Marwah were willing…

April 9, 2025 10:26 IST

The campaign is now being rolled out across digital platforms, aiming to tap into the connection between personal identity and fashion choices.

Sharvari features in Nykaa Fashion’s astrology-themed campaign

In the campaign video, the fortune teller foresees a wardrobe shift—bold power dressing, ruffles, and a denim-on-denim revival.

April 4, 2025 16:51 IST

Meanwhile, Honasa Consumer has announced the allocation of 24.16 lakh stock options.

Dubai’s highest court backs Honasa in dispute with former distributor

The ruling overturns a previous judgment by the Dubai Court of Appeal, which had ordered Honasa to pay approximately AED…

April 4, 2025 14:29 IST

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Lenskart gets Sebi nod for IPO

Market-92 min ago

Eyewear retailer Lenskart has received Sebi approval for its IPO, which includes a fresh issue of equity shares worth Rs 2,150 crore and an offer for sale of up to 132 million shares by existing investors and promoters. Promoters will sell 20 million shares, while institutional and other shareholders own 80%. The company plans to use the proceeds for expansion.

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