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Brands are increasingly investing in generative engine optimisation (GEO) to improve their visibility and recommendations across AI assistants such as ChatGPT and Gemini.

Brands race to crack the AI discovery code

The shift from search to conversations is spawning a new category of commerce startups

June 29, 2026 10:49 IST

The age of intelligent sameness

AI made smart content easy for every marketer but messed up brand differentiation

Updated: June 23, 2026 05:53 IST

India’s D2C sector is shifting from rapid expansion to sustainable growth as brands focus on profitability, omnichannel presence and reducing dependence on digital platforms.

India’s great consumer brand creation cycle

India’s direct-to-consumer (D2C) sector is entering a new phase as investors shift focus from rapid growth to profitability, cash generation…

June 16, 2026 12:50 IST

I admire TripAdvisor / Viator for the transparency it brought into travel decisions. It gave travellers access to real experiences before they committed time and money.

After hours with Dev Karvat, founder & CEO, Asego Premium Story

My weekdays are a balance between strategic thinking and ground realities. I spend time with teams across product innovation, operations,…

March 2, 2026 12:26 IST

Rimzim will need more than Nostalgia to move the needle in the Rs 4,000-Crore ethnic drink market Premium Story

Lahori posted turnover of more than Rs 500 crore in the financial year 2024-25 (FY25) and is expecting to grow…

March 2, 2026 12:08 IST

They have a tie-up with Urban Company which sends its local carpenters for accurate measurements and there is virtual consultation leading to servicing the home furnishing needs in smaller cities.

Why smaller cities now drive nearly half of luxury and apparel demand Premium Story

The next development is the penetration of q-commerce into the hinterlands of India where the mom and pop stores are…

February 4, 2026 09:21 IST

Why 90% of India’s next big spenders are discovering brands on WhatsApp and in-game ads

The report further mentions that WhatsApp is the primary digital platform across non-metro India, adding that 90% consumers use it…

January 19, 2026 17:20 IST

Acing the D2C playbook: Will these brands shake up 2026? Premium Story

The brands below have been shortlisted not from the viewpoint of funding, public listing or revenue growth but for their…

Updated: January 12, 2026 09:43 IST

Smaller destinations often lack late-night flights, large-scale logistics staff, or backup vendors.

Why India’s wedding boom is moving beyond metros: 4 surprising new trends you can’t miss

The most sought-after metro properties are now booked a full year to a year and a half in advance, with…

December 2, 2025 12:01 IST

While the stated objective of the new code is ‘ease of doing business’, its real test will lie in implementation.

‘Overtime may now attract 2X pay,’ says Deloitte; companies may restructure salaries

However, experts suggest that there are a few negative attributions that might come with this, one of them being companies…

November 26, 2025 16:03 IST

After Hours with Akash Sinha, CEO & Co-founder, Cashfree Payments

It’s about anticipating market shifts, consumer behaviour evolution, driving innovation, and ensuring our products set new standards – not just…

October 13, 2025 09:39 IST

The petition, filed on 8 October, is the first legal challenge seeking to halt the CCI’s probe into one of the firms.

Madison Communications moves Delhi HC against CCI’s ad industry collusion probe

Madison was among several major advertising agencies and broadcasters raided by the CCI earlier this year over alleged collusion on…

October 9, 2025 14:16 IST

There are compliance headaches, too. In BFSI, gamified reward programs require watertight T&Cs, GST-compliant reward issuance, and fraud checks. (AI Image: ChatGPT)

Gamified ads promise higher ROI, but can they outlast the festive rush?

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…

October 1, 2025 16:27 IST

Vijay Sales is offering a significant discount on the iPhone 17 Pro Max, bringing its price down with bank offers.

Used iPhones loved by Indians, says Cashify as Apple dominates refurbished smartphone market

The report reveals that Apple has a 62.9% refurbished sale share in H1 2025, slightly lower than 64.5% in 2024…

September 25, 2025 14:41 IST

Roku, meanwhile, has developed Ads Manager to allow small advertisers to buy campaigns across its devices and services.

AI tools promise cheaper TV commercials as streaming platforms chase new advertisers

Companies such as Comcast, Roku and Britain’s Channel 4 are building self-service platforms and creative automation services in a bid…

September 16, 2025 11:20 IST

For instance, an Insights Agent can analyze campaign performance in real time, identifying which initiatives drive quality leads and where budget reallocations can maximize ROI.

Blogger’s Park: Turning information into crucial insights

Marketers must employ AI-first intelligence and autonomous marketing agents to reduce the noise and deliver more relevance in every interaction.

Updated: September 10, 2025 15:03 IST

Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands

More than 80% of celebrity-led brands in India struggle to survive despite star power. While a few like HRX and…

September 9, 2025 08:00 IST

restaurant, Gurugram, Pearl of Fire, Jade Hue, Oberoi Hotels

A walk through China with Madam Chow

New restaurant brand from Oberoi Hotels offering contemporary Asian dining.

September 6, 2025 20:45 IST

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