Page 7 of Brands

I’m not much of a collector, but I do have a preference for gadgets that make work and life more efficient.

After hours with DEEPAK SHENOY, Founder & CEO, Capitalmind Premium Story

Weekends are a mix of relaxation and curiosity. I do take time off from markets, and spend time with the…

April 28, 2025 10:49 IST

Ten out of 10 times one would get the rights answer, thanks to the hook.

Staying in tune with the times: Is it time to resurrect the jingle in a new format? Premium Story

Original music offers long-term ownership and becomes a sonic expression of a brand’s unique personality

April 28, 2025 10:44 IST

. The bright, custom-designed truck quickly turned heads and sparked conversations on social media, drawing crowds as people showed up to publicly discard remnants of past relationships.

Tinder’s breakup truck makes letting go a public celebration

The campaign goes beyond clever marketing — it taps into shifting attitudes among young Indians towards dating, heartbreak, and emotional…

April 25, 2025 18:00 IST

Looking ahead, Garg envisions an enduring legacy. “Picture abhi baaki hai,” he said, alluding to a potential IPO without a fixed timeline.

Techie leaves American cubicle life to build Rs 240cr accessory brand in India – Pankaj Garg shares how he built Daily Objects

Hailing from a modest village in Rajasthan and educated in Hindi-medium schools, Garg once held an H1B visa and a…

Updated: April 26, 2025 13:58 IST

Early adopters of Google’s AI platform, Gemini, are already reporting significant benefits.

Only 31% of Indians have tried Generative AI, but aspirations are sky-high: Google-Kantar Study

While 60% of respondents are still unfamiliar with AI, the majority expressed a strong desire to use such tools to…

April 25, 2025 15:42 IST

Citing the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Ministry emphasised that OTT platforms are bound by a code of ethics and a multi-tiered grievance redressal mechanism designed to ensure compliance.

As Swiggy, Zepto face legal heat, MIB tells OTTs to fix accessibility features

This advisory also comes on the heels of the Delhi High Court’s latest decision to serve notices to food delivery…

April 25, 2025 11:40 IST

Kamath stressed that this data is primarily used to build detailed behavioural profiles of users, which fuel highly personalised ad campaigns and maximise advertising revenues for tech companies.

Zerodha’s Nithin Kamath thinks your apps are spying on you; He might be right

“Most apps today have become unusable,” Kamath wrote in his LinkedIn post.

April 25, 2025 10:12 IST

Interview: Saumen Bhaumik, CEO, CaratLane Premium Story

“Focus on everyday wear to stay relevant in a price-sensitive landscape”

April 25, 2025 09:48 IST

In fact, 19 out of these 30 firms have seen growth above the industry average between 2018 and 2023, delivering shareholder returns up to six times higher than their headquarters.

Why global brands are betting big on India’s consumer market?

Interestingly, Bain’s analysis of 30 leading MNCs with Indian operations shows that local subsidiaries are significantly outperforming their global parent…

April 24, 2025 16:09 IST

The petition, argued by advocate Rahul Bajaj, outlines a range of accessibility problems.

Swiggy, Zepto face Delhi High Court notice over non-accessible apps

According to media reports, the move came after a petition was filed by Mission Accessibility, an NGO working for the…

April 24, 2025 11:13 IST

The challenges aren’t trivial. Prescription compliance in India is laughably lax, and Repill has had to build its filters to reject shady orders.

US techie leaves Rs 1.5 cr job to deliver medicines in India – meet real-life Mohan Bhargav

Repill is not trying to be the next PharmEasy or 1mg. It isn’t hoarding crores worth of medicine in dark…

April 23, 2025 16:52 IST

The group operates across India with over 5,000 distributors and reaches more than 1.5 million retailers directly.

DS Group joins Rs 10,000 crore club, eyes doubling revenue by centenary year

According to the company, the F&B vertical contributes 42% of its total revenue, followed by mouth fresheners at 38%.

April 23, 2025 15:32 IST

According to AICPDF, over 10 lakh Kirana stores have reportedly closed down in the past two years, attributing the shutdowns to aggressive discounting and pricing practices by digital-first quick commerce firms.

CAIT demands ‘Luxury Tax’ on 10-minute deliveries, warn of Kirana Store extinction

CAIT argues that the convenience of ultra-fast deliveries constitutes a premium service, and thus, should attract a higher tax bracket…

April 23, 2025 13:56 IST

The campaign has been conceptualised by creative director Tanya Mahendru and directed by Bharat Sikka.

Sachin Tendulkar backs Spinny’s new ‘God Promise’ campaign

According to the company, the campaign aims to emphasise straightforward service practices rather than relying on exaggerated claims.

April 23, 2025 13:49 IST

Beyond its humour, the campaign also gave the older audience a chance to shed their typical stereotype of being gloomy or out-of-touch.

On the spot with Ankur Gattani, Chief Growth Officer, WebEngage Premium Story

Ultimately, the campaign showcased Cadbury 5 Star’s creative edge and ability to turn everyday cultural insights into memorable brand moments.

April 23, 2025 10:00 IST

He adds that Plum gets two-thirds of its revenues from online sources and that offline success requires high time commitment, capital, strong systems and processes, which is a natural advantage of the legacy players.

Beauty market faces growing insurgency: Why are legacy beauty brands sparring with D2C players? Premium Story

Over the past few years, over 35 D2C brands have thronged this category, though only a few have scaled up…

April 23, 2025 09:50 IST

Slang's premise is that it’s a secret handshake within a specific group.

Blogger’s Park: How did subcultural language find its way into pop culture and advertising? Premium Story

When was it last cool to use the word “cool”? It might have started losing “coolness” by the mid-70s, or…

Updated: April 23, 2025 09:44 IST

Deliveries are handled by nearby partner chemists, ensuring rapid fulfilment while keeping the pricing competitive.

PhonePe’s Pincode debuts 10-minute medicine delivery in major cities, backs local pharmacies

Pincode’s offering includes over-the-counter medications, chronic condition treatments, and emergency supplies

April 22, 2025 12:40 IST

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‘Addicts, entertainers cannot be heroes’: Sameer Wankhede’s comeback after OTT showdown

Life31 min ago

Sameer Wankhede, former NCB Director, stirred controversy with his statements on the youth’s choice of role models, expressing disbelief in their preference for actors over real-life heroes like Chhatrapati Shivaji Maharaj and Tanaji Malusare. He also made headlines for taking legal action against Shah Rukh Khan’s production company for a character’s resemblance.

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