Page 6 of Brands

As Indian giants build their own walled gardens, Criteo’s pitch hinges on openness and interoperability.

Criteo plans to streamline India’s retail ads market, says country head Medhavi Singh

As India’s e-commerce and quick commerce sectors race ahead, growing at a blistering 77% year-on-year, advertisers and retailers are in…

May 5, 2025 14:32 IST

OTT, Netflix, brands, Waves Summit 2025, entertainment

India achieved $2-billion impact for Netflix

Netflix generated a $2-billion economic impact in India between 2021–2024, creating 20,000 jobs and producing 150+ original titles. Co-CEO Ted…

May 3, 2025 21:04 IST

JioStar, brands, Netflix, Amazon Prime Video, Waves Summit

JioStar plans Rs 33,000-crore content push in FY26

JioStar plans to invest Rs 33,000 crore in FY26 on sports and entertainment content, aiming to surpass Rs 86,000 crore…

May 3, 2025 20:29 IST

"I spend my weekends catching up on much-needed sleep and getting through my to-do lists, both for work and personal tasks," Kant said.

BrandWagon Chai pe Charcha with Clovia’s Neha Kant Premium Story

Neha Kant, founder, Clovia, talks to BrandWagon Online about her weekends, favourite vacation destination and more

May 3, 2025 16:00 IST

Sholay, brands, Waves Summit 2025, Biocon Limited, Reliance Industries

‘Did India miss its orange economy opportunity with Sholay?’: Kiran Mazumdar-Shaw

Kiran Mazumdar-Shaw urges India to unlock its trillion-dollar orange economy potential by 2047 through tech-driven storytelling. Reflecting on missed cinematic…

May 3, 2025 05:08 IST

The campaign featuring Rahul debuted globally on May 2, 2025, across Paul & Shark’s digital platforms and Rahul’s own social media, with a spotlight on India as a key market.

KL Rahul named global brand ambassador for Paul & Shark as Italian luxury brand marks 15 years in India

The collaboration makes KL Rahul the first Indian athlete to represent Paul & Shark on a global stage.

May 2, 2025 14:44 IST

It was found that the chatbots generally responded appropriately to questions deemed to be very-low-risk.

Slugfest in social commerce: Ad spend fragmentation is inevitable if customer interactions shift to chatbots Premium Story

OpenAI’s widely used AI chatbot now includes smart shopping features with personalised product suggestions.

Updated: May 2, 2025 16:25 IST

The Prime Minister also drew attention to global market opportunities, citing the $430-billion global animation market, which is expected to double in the next decade.

Right time to create in India, create for the world: PM

Reflecting on India’s growing cultural influence, the PM said it was the right time to “create in India, create for…

May 2, 2025 10:08 IST

In his inaugural address, Modi told a packed audience at the Jio World Convention Centre in Banda-Kurla Complex, that India’s creative and cultural industries would play a defining role in powering the country’s future economic growth.

Waves 2025: PM Modi backs orange economy to fuel GDP growth

Urges youth to tell a billion untold stories; invites global creators to India

May 1, 2025 15:50 IST

New Firefly AI models will enhance text-to-image and video capabilities, while the integration of Agentic AI into Creative Cloud and Acrobat is expected to streamline workflows.

Adobe launches new plans to support Indian creators and students at WAVES Summit

At the inaugural World Audio Visual & Entertainment Summit (WAVES), Adobe announced a series of initiatives aimed at supporting India’s…

May 1, 2025 14:40 IST

Open to the public on May 3 and 4, WAVES 2025 invites students, content creators, entrepreneurs, and the general public to experience the summit firsthand.

WAVES 2025: India’s first-ever global entertainment summit envisions $50 bn future

Jointly organised by the Central and Maharashtra state governments, the event will bring together professionals from broadcasting, film, animation, gaming,…

Updated: May 1, 2025 12:04 IST

At a time when gaming continues to grow in India, KPMG estimated in 2023 that the country had over 450 million gamers.

New Lenovo campaign embeds marketing message directly in gameplay

The company’s intervention was both direct and unconventional. It deployed a dozen gaming influencers, whose combined reach reportedly exceeds 20…

April 30, 2025 16:46 IST

Chairman Ravi Jaipuria attributed the performance to strong volume growth and continued expansion across domestic and international markets.

Varun Beverages posts 35% jump in Q1 profit, revenue up 29%

The company, which is one of the largest franchisees of PepsiCo beverages globally, also saw its revenue from operations climb…

April 30, 2025 13:25 IST

Maggi had a prominent face, developed because of decades of trust and emotional connection, to fall back on.

How Maggi made a comeback after a government ban – lessons from its marketing strategy

Accusations of excessive lead and misleading “No Added MSG” labels ripped through Maggi’s golden reputation.

Updated: May 1, 2025 10:09 IST

She added that the film builds on the company’s previous Aadat Badlo campaign, which focused on nudging consumers to shift their online shopping habits.

CashKaro questions coin-based rewards in satirical ad campaign

The campaign aims to contrast these gamified coin incentives with direct cashback, which the company frames as a more transparent…

April 30, 2025 12:09 IST

In line with its renewed focus on innovation, PwC is also advancing in the field of artificial intelligence.

PwC rebrands globally, starts new chapter with Formula 1 deal

A centerpiece of this relaunch is PwC’s new role as the official consulting partner of Formula 1, debuting at the…

Updated: May 1, 2025 12:47 IST

Engaging audiences at scale: How IPL is fueling India’s mobile-first economy Premium Story

The future of IPL advertising is steeped in innovation, authenticity, and consumer engagement. For marketers, the IPL is far more…

April 30, 2025 10:06 IST

Born and educated in India, Soni holds a Computer Science degree from Barkatullah University and an MBA in Finance from XLRI Jamshedpur.

Gunjan Soni appointed Country Managing Director for YouTube India

Announcing the appointment, Gautam Anand, Vice President of YouTube APAC, said the platform is excited to bring Soni on board,…

April 28, 2025 17:33 IST

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Allcargo’s subsidiary files complaint against ALX CEO, business associate

Business1 hr ago

Allcargo Logistics’s subsidiary, ALX Shipping Agencies India, has filed a complaint against its CEO and a business associate for alleged financial irregularities. The complaint, filed with the Economic Offences Wing, seeks criminal proceedings against the two for a conspiracy involving unauthorized agreements worth Rs 10 crore. The company is conducting a deeper investigation.

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