
Nykaa has been aggressively expanding its beauty segment, recording a 27% year-on-year revenue increase in Q3 FY25, with beauty-related earnings…
“Weekends are a mix of creativity and indulgence for me. I love brainstorming with mentors — it sparks fresh ideas…
This Mother’s Day, brands across industries turned to emotion-driven storytelling and socially relevant messaging to engage with consumers.
OYO, the homegrown hospitality unicorn once mired in controversy and cash burn, has turned a decisive corner. In FY25, the…
Mittal has teamed up with private equity firm Warburg Pincus for the potential deal, which is estimated to be valued…
Amid renewed nationalist sentiment following “Operation Sindoor,” Hyderabad-based Karachi Bakery has come under public scrutiny once again over its name,…
By 2003, LEGO’s sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single…
According to data by eDART IPL’25 from CrispInsight and Kadence International, these are three names in a list of several…
Adding that less than 25 per cent of leading CMOs globally have a degree in marketing, he said, “Would we…
Despite being a Tata-owned venture under Trent Ltd., Zudio has eschewed the high-gloss branding and aggressive marketing associated with the…
In a move set to redefine shopping baskets and bar shelves across India, a new free trade agreement (FTA) signed…
Nike’s “Winning Isn’t Comfortable” campaign, especially the Stairs film, does something most sports ads don’t. It catches you off guard.
This removed urgency and freshness — the two tenets that helped Forever 21 capture consumer interest. In 2019, it went…
The acquisition is expected to combine VFS Global’s global operational model, spanning 158 countries and 3,500 application centres, with CiX’s…
Under the terms of the agreement, Kouzina will oversee all aspects of brand operations, including growth, innovation, and day-to-day management.
The announcement sent Skechers shares soaring nearly 25% on Monday, closing at $61.56. This high-profile buyout comes as U.S.-based consumer…
Actor Ananya Panday emerged as the most visible celebrity of the season so far, claiming a 9% share of all…
The integration means that users making qualifying purchases on PayU’s checkout platform will automatically accumulate Zillion Coins—reward points that can…