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Drools operates six manufacturing facilities, a 16-lakh sq. ft. warehousing network, and employs over 3,400 staff, including 1,800 sales professionals.

Nestlé secures minority stakes in Indian pet food company Drools

The move comes months after private equity major L Catterton invested in Drools in June 2023, also for a minority…

Updated: May 26, 2025 17:15 IST

"I love to read extensively. From business biographies to historical fiction, I am an avid reader," Banerjee said.

Chai pe Charcha with BrandWagon Premium Story

“I am a lifelong learner who learns from books, digital media and people. Hence, weekends are mostly a mix of…

May 24, 2025 10:10 IST

Ralph Lauren signals cautious 2026 as trade tensions squeeze margins

For fiscal 2026, the company anticipates revenue growth in the low-single digits compared to the previous year, citing the compounded…

May 23, 2025 16:53 IST

'Kirana store earns almost 70 lakh annual profit', says Reddit user; netizens in disbelief

As Inflation bleeds India’s sachet economy, Zippee CEO advices against ditching the Re 1 customer

A Rs 5 biscuit that once gave 100 grams now delivers just 55g. A Rs 1 shampoo sachet may barely…

Updated: May 23, 2025 12:48 IST

Despite the advertising boom, some major sectors have been notably absent. Education, Real Estate, Household Products, and Personal Accessories were underrepresented across both platforms, missing out on the IPL’s massive and diverse viewership.

IPL 2025 ads: Food brands lead, key sectors stay quiet

Television, by contrast, saw a more balanced spread. Durable goods held 13% of the ad share, Banking & Finance 9%,…

Updated: May 22, 2025 16:57 IST

The survey shows 62% of consumers are now making buying decisions based on AI recommendations, while 58% say AI tools have made their shopping experience significantly better.

Indian consumers prefer store brands over famous labels: Report

Private labels, also known as store brands or in-house brands, are products manufactured and sold under a retailer’s own branding,…

May 22, 2025 11:26 IST

Now, in a bid to recapture market share from emerging competitors and reach more consumers, Nike is reentering the platform.

Nike to raise prices and return to Amazon after six-year hiatus

Beginning next week, Nike will increase prices on adult apparel and equipment by between $2 and $10. Items currently priced…

May 22, 2025 10:51 IST

This isn’t just a line extension for Uber Courier, say experts; it’s a strategic wager on the segment's potential. The company's courier service grew over 50% year-on-year in 2024, with momentum picking up further in 2025.

The race for the last mile: Hyperlocal delivery players are moving in quickly to fill the space vacated by Genie Premium Story

On May 8, Uber fired its first salvo with a cheeky social media post, “No Genie, No Problem. The magic…

May 16, 2025 09:26 IST

The campaign video is posted across the company's social media handles.

The Derma Co. and Zepto join forces to support Jaipur’s delivery workforce in new campaign

As part of the programme, Zepto’s delivery partners collected skincare kits at the company’s dark stores across Jaipur and accessed…

Updated: May 15, 2025 16:32 IST

Tata 1mg bets on AI and Bharat to stay ahead

The company began as HealthKartPlus in 2013 under Bright Lifecare. In 2015, the e-pharmacy vertical was carved out into a…

May 15, 2025 11:27 IST

The Indian consumer analytics market, currently valued at over Rs 1,000 crore, is largely dominated by global research firms like Nielsen and Kantar

Zepto enters consumer analytics with launch of Zepto Atom

Set to launch on May 16, Zepto Atom is designed to offer granular, real-time data analysis, down to the pin…

Updated: May 15, 2025 10:50 IST

Amul’s challenge lies in reshaping its dairy-centric image and ensuring that taste aligns with consumer expectations, as social media buzz indicates mixed reactions to protein-enriched products’ flavour profiles. (Image: AI Generated)

Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption?

After three years, can this cooperative titan outmuscle nimble protein startups and transform protein into a household staple, particularly in…

Updated: May 14, 2025 13:45 IST

Let’s be crystal clear: this isn’t a gray area; it’s outright copyright infringement.

Blogger’s Park: Why free streaming doesn’t mean free usage Premium Story

The Indian Music Industry (IMI) estimates that this rampant piracy bleeds the industry of a staggering Rs 3,500 crore annually.

May 14, 2025 09:41 IST

What I admire about this campaign is its simplicity and effectiveness.

On the spot with Amyn Ghadiali, Country Head, GZ Creative Digital Premium Story

To combat this, Heinz introduced a clever solution: a label featuring a Pantone-matched red stripe that precisely matched the unique…

May 14, 2025 09:30 IST

At Prestige Falcon City on Kanakapura Road, BigBasket's drone delivery service, BBFly, is demonstrating how this technology can dramatically slash operational costs for companies, with a mere two drones achieving the daily output of several human delivery executives.

Drones vs delivery boys: No added cost and double productivity, will it change the price of quick commerce?

The trial, operational since March and recently launched officially, sees two drones handling an impressive 40 to 50 orders a…

Updated: May 14, 2025 09:25 IST

Google unveils new ‘G’ logo in first redesign since 2015

This refined look echoes the aesthetic introduced in recent branding for Google’s AI products, including Gemini and the AI Mode…

May 13, 2025 09:29 IST

But scaling creator-led commerce isn’t without challenges. Khan pointed to the need for seamless tooling, particularly for influencers operating across multiple platforms.

Amazon’s Zahid Khan bets on creator economy with new affiliate tool ‘Elevate’

“India now has close to 900 million internet users, but only about 350 million of them transact online,” Zahid Khan,…

May 12, 2025 14:12 IST

Until India builds a unified system that brings digital measurement out of its silos, the sector’s runaway growth will remain at odds with its accountability, experts say.

India’s digital ad growth outpaces its ability to measure it Premium Story

Television continues to rely on BARC, which, while not perfect, is an audited, centralised measurement currency widely accepted by advertisers.

May 12, 2025 10:24 IST

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Another judicial setback: Court rejects Trump’s bid to curb birthright citizenship

World News52 min ago

A second U.S. appeals court has declared President Trump’s effort to limit birthright citizenship unconstitutional, upholding injunctions that have stopped the executive order from taking effect nationwide. The court cited the 14th Amendment’s protection of anyone born in the U.S. as a citizen.

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