Adtech

“Too many advertisers are still over-indexing on Google and Meta. The biggest returns we are seeing are happening outside big tech,” said Tom Shadbolt, Senior Insights Manager at Moloco.

AI app usage in India surges, up 669% in a year: Report

Gaming dominated user activity with a 34% share of total time spent in apps, growing 11% year-on-year, while generative AI…

August 21, 2025 12:20 IST

If Day 1 of WWDC was about expanding surfaces, Day 2 was about deepening experiences.

Beyond the interface: Apple’s quiet WWDC 25 Day 2 updates marketers shouldn’t miss

Apple’s WWDC 2025 unveiled updates that marketers shouldn’t overlook. From Assistive Access for simplified UX to AlarmKit for time-sensitive nudges,…

June 11, 2025 11:46 IST

Apple’s new Wallet Order Tracking feature allows brands to push real-time transaction updates, status changes, or pickup notifications straight to the Wallet app, with no additional apps required.

Apple WWDC 2025: A marketer’s guide to post-purchase, on-wrist, and in-car engagement

Discover key iOS 26, macOS, and watchOS updates from Apple WWDC 2025 that marketers can use for brand engagement, from…

Updated: June 10, 2025 12:14 IST

‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal Premium Story

“There are three key areas where innovation is reshaping the space: The first is AI-driven creative production: The process of…

May 14, 2025 10:36 IST

As Indian giants build their own walled gardens, Criteo’s pitch hinges on openness and interoperability.

Criteo plans to streamline India’s retail ads market, says country head Medhavi Singh

As India’s e-commerce and quick commerce sectors race ahead, growing at a blistering 77% year-on-year, advertisers and retailers are in…

May 5, 2025 14:32 IST

This year, global spending in search is set to surpass $220 billion, with Google maintaining its dominance over the market.

Want better ROI? Google explains what Indian consumers really respond to

Google’s 2025 report reveals how AI, YouTube, and Search are reshaping Indian consumer behavior, digital marketing ROI, and ad strategies.

Updated: April 23, 2025 18:07 IST

The irony is hard to ignore. In trying to compete with the walled gardens of Google, Meta, and Amazon, the holding companies may be building walled gardens of their own, just with better branding and more client dinners.

What WPP and Publicis’ quiet acquisitions mean for the future of data trust in advertising

They provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and activate customer data…

Updated: April 22, 2025 12:05 IST

“The number one complaint I hear from marketers is about transparency. They say: ‘Once our budgets go into a platform, we don’t know what comes out.’ There’s no clarity on where ads run, what the impact was, or even how to compare performance across platforms.”

“For years, advertisers didn’t have a choice — now they do”: The Trade Desk’s Tejinder Gill on why the Open Internet is ready for prime time Premium Story

In a conversation with BrandWagon Online, Tejinder Gill, Managing Director of The Trade Desk India, explains why advertisers are seeking…

April 21, 2025 10:49 IST

The data minimisation practices that we use ensure a high level of user privacy. The app only reads and collects data, which is essential for the app to function.

How Truecaller is building an ad ecosystem without ruining user experience

“Advertising has always been the fundamental pillar of our revenue strategy. We’re building a sustainable advertising ecosystem,” said Truecaller’s Hemant…

Updated: April 10, 2025 13:18 IST

With an eye on international expansion, Liqvd Asia aims to extend its reach across key markets, including the United States, Europe, the GCC region, and Asia-Pacific.

Liqvd Asia acquires AdLift to expand global digital marketing reach

The integration of AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, results-oriented approach to clients.

March 20, 2025 11:56 IST

Key growth areas include online gaming and esports, projected to grow at 19.2% CAGR to Rs 39,583 crore by 2028, and the over-the-top (OTT) segment, which is forecasted to expand at 14.9% CAGR to Rs 34,992 crore.

Building and pioneering a sustainable e-sports ecosystem in India

India’s video gaming and esports industry is on a rapid growth trajectory, with a projected market value of $9.2 billion…

Updated: March 1, 2025 13:33 IST

Taboola moves beyond native ads with Realize, aiming to improve performance advertising at scale.

‘Realize’ the future? Taboola’s big bet to outdo search and social ads

Taboola launches Realize, a new advertising platform designed to help businesses achieve better marketing results beyond search and social media.

February 28, 2025 16:06 IST

What Perplexity’s Comet means for the future of digital ads

An AI-powered browser like Comet could really shake up the ad tech world by moving away from traditional keyword searches…

February 27, 2025 09:19 IST

Narang has over 16 years of experience in digital marketing and revenue growth.

AdGlobal360 appoints Karan Narang as managing partner, launches Glocal360 AI marketing solution

Along with this appointment, AGL has launched Glocal360, an AI-powered hyperlocal marketing solution developed at AGL’s Innovation Labs.

February 17, 2025 16:29 IST

Google layoff, Google petition job security

Big changes for Google Ads: Demand Gen gets smarter while video action campaigns disappear

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing out Video…

January 31, 2025 17:57 IST

India’s top websites falling short on cookie consent, reveals ASCI

ASCI’s latest report highlights the challenges Indian businesses face in complying with cookie consent requirements under India’s new Digital Personal…

January 28, 2025 15:28 IST

InMobi, Industry, AI, Glance, Artificial Technology, generative AI, GenAI

InMobi eyes $400 million funding at $8 billion valuation

Founded in 2007 by Naveen Tewari, Piyush Shah, Mohit Saxena, and Abhay Singhal, InMobi has become a leader in contextual…

Updated: January 22, 2025 10:59 IST

AI, as highlighted in the report, is at the forefront of RMN innovation. It allows for next-generation ad automation and personalisation, using real-time behavioural and transactional data to customise content at scale.

Retail Media 2025: The big leap or a bandwagon?

The report claims that onsite RMNs could achieve gross margins as high as 70%, making them a potentially high-reward venture…

Updated: January 14, 2025 13:00 IST

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Small town India reveals big appetite to eat out

Industry25 min ago

Indian restaurants are experiencing a rise in UPI transactions and spending, with a 34% increase in the first half of FY26. This trend is not limited to metros, as small towns are also embracing dining out. The growth is driven by factors like higher disposable incomes, digital penetration, and an aspirational consumer base.

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