Page 2 of Advertising

When a Pepsi ad promised a fighter jet, and someone tried to claim it

The case, Leonard v. Pepsico, Inc., decided in 1999 and affirmed on appeal in 2000, involved a marketing promotion named…

Updated: August 6, 2025 16:41 IST

India is tired of ads, says report

India ranks third globally in advertising fatigue, with 70% of consumers saying they are weary of viewing the same advertisements…

August 5, 2025 12:59 IST

While Dabur has clarified that it does not object to the use of the word “Red” or the inclusion of a pan leaf in the design, it has taken issue with the overall look and feel of the new Patanjali packaging, introduced in December 2024, which it believes mimics Dabur’s trade dress too closely.

Dabur, Patanjali lock horns over toothpaste packaging after mediation fails

The long-standing battle between Dabur India and Patanjali Ayurved over toothpaste packaging has escalated, with the Delhi High Court being…

August 4, 2025 14:28 IST

‘Is and always was about the jeans’: American Eagle breaks silence on Sydney Sweeney’s ‘Great Jeans’ ad days after backlash

American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed corporate apology…

Updated: August 4, 2025 10:39 IST

Skipping leg day and love? Shaadi.com’s new campaign hits the gym

From “kab tak ispe chadoge, ghodi pe bhi chadh lo” to “lovelife bhi waise hi skip kar rahe ho jaise…

August 1, 2025 12:09 IST

Superman out. Clark Kent in: Brands are shedding stereotypes about men but continue to play it safe

According to Kantar’s latest The Indian Masculinity Maze report that decodes the positioning of urban men in advertising, nearly 94%…

Updated: July 23, 2025 13:49 IST

How BMW’s emotional storytelling boosted sales and became a case study in MBA programs

It was during this lull that a group of marketers at BMW North America, led by Vice-President of Marketing Jim…

July 21, 2025 09:35 IST

94% of ads still reinforce traditional male roles: Kantar report calls for advertising reset

A striking 94% of advertisements in India continue to reinforce traditional male roles, missing the mark on capturing the evolving…

July 17, 2025 10:46 IST

SRK, Rahman, Bumrah, Mary Kom front Zomato’s new campaign celebrating effort

Shared by Zomato founder and CEO Deepinder Goyal on X (formerly Twitter), the advertisement opens with footage of the four…

July 15, 2025 12:15 IST

He cashed in on online hate, gave up US visa and built Gully Labs – Arjun Singh shares his sneaker story

A viral reel, a WhatsApp group, and a manifesto with no product — that’s how sneaker brand Gully Labs was…

July 10, 2025 12:00 IST

he ad was widely appreciated for its humour and relatability.

‘I don’t want to leave’ Stranded jet becomes Kerala’s newest tourist

Sensing an opportunity, Kerala Tourism shared a cleverly crafted AI-generated image of a fighter jet set against a picturesque Kerala…

July 4, 2025 11:18 IST

According to the organisation, “fear of not being believed” was among the top three reasons women chose not to report harassment, in both formal and informal sectors.

8one launches #YouKNOW campaign on workplace sexual harassment

The campaign features a distorted spelling of the phrase “STOP SEXUAL HARASSMENT” as “STOP SXEAUL HRASASMNET.”

Updated: July 16, 2025 16:13 IST

Goibibo uses AI and Rishabh Pant to nudge travel shoppers

The campaign features personalised video messages from cricketer Rishabh Pant, generated using artificial intelligence.

July 1, 2025 13:18 IST

Gen Z breaking up with love apps? No matches for algorithm-driven partners

“The dating app sector is at a crossroads as user preferences shift towards organic, in-person connections over digital swiping,” Yasin…

July 1, 2025 09:37 IST

ITC Master Chef Creations brings back ‘Jashn-E-Gosht’ mutton festival, partners with ‘Metro… In Dino’ for national rollout

ITC Master Chef Creations relaunches Jashn-E-Gosht mutton festival and partners with film Metro… In Dino for a pan-India gourmet campaign.

June 30, 2025 14:49 IST

Cannes Lions strips DM9 of Grand Prix for misleading AI content

Festival organisers stated that the jury was unaware of the content manipulation at the time of judging, which violated strict…

June 30, 2025 13:59 IST

The sound will initially be introduced in Bengaluru, including in-store coolers at retail locations.

PepsiCo’s 7UP unveils its first sonic logo with debut in India

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the…

June 30, 2025 11:01 IST

Campaigns that stood out weren’t just emotionally resonant, they drove policy change and called for behavioural shifts.

BBDO India’s Josy Paul on India’s creative leap at Cannes Lions 2025

Josy Paul, chairman & CCO, BBDO India and jury president at Cannes Lions 2025, spoke to Geetika Srivastava about how…

June 27, 2025 09:44 IST

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Apple co-founder Steve Jobs, known for his creative bent of mind, had a secret formula for his brain health, something that anyone can follow.

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Bladder leaks not just a concern for the aged

Life27 min ago

Urinary incontinence is a prevalent issue caused by stress, pregnancy, menopause, old age, and diabetes. Despite affecting 20 million Indians, only 5% seek medical help due to lack of awareness and cultural stigma. Women are more affected due to hormonal shifts and pelvic floor weakening, while men may experience it due to prostate or neurological issues.

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