HDFC Bank’s CSR initiative ‘Parivartan’ leads interventions to boost J&K’ agri-value chain
HDFC Bank’s Parivartan initiative, launched in Jammu and Kashmir in 2022 with two partner organizations, supports farmers growing saffron, apples, walnuts and chili. It has provided irrigation, processing and grading equipment, farmer-producer groups, training, branding and market access to improve quality, reduce losses and raise incomes.