Samsung to hire 2,000 engineers in India

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Samsung to hire 2,000 engineers in India

New Delhi, April 1:: Korean consumer durables maker Samsung plans to double its total number of research and development engineers in India to 4,000 by 2010, to strengthen product development and introduce customised technology for the domestic market.

The company is aiming higher market share across categories driven by new product launches in 2008. It is targeting 30 per cent growth in turnover this year and also plans to double exports.

"Samsung India currently employs 2,000 R&D professionals at the three centres. The plan is to have 4,000 engineers by 2010," firm's Deputy Managing Director Ravinder Zutshi said.

A strong research and development base in the country would enable the company to introduce customised products for the Indian market and meet the local requirement, he said.

For instance, a new range of Direct Cool refrigerator launched by the company today has a 'Freshkit', which absorbs bad odours in the refrigerator, has been developed here. The range would be launched globally.

Also the semi-automatic machines introduced by the firm last year with silver nano technology was customized in New Delhi.

The company has three R&D centres in the country, two for software development, one each in Noida and Bangalore, and a hardware development centre in Noida.

Samsung India expects it turnover to grow by 30 per cent in 2008, from USD 1.3 billion last year, besides increasing its exports to Rs 400 crore.

"We intend to double the exports to SAARC countries from Rs 200 crore last year to Rs 400 crore this year, while expecting a 30 per cent increase in turnover which was 1.3 billion dollars last year driven by new product launches," Zutshi said.

The company, which today launched 'Freshtech' range of Frost Free along with the Direct Cool range, is targeting to sell 1.2 million units with 51 per cent increase in its Frost Free volumes to grab 27.5 per cent market share and 21.5 per cent increase in the direct cool refrigerators.

Samsung has also come out with hi-end convection microwave range and is targeting 18 per cent market share by selling 2,25,000 units in 2008 with a volume growth of 50 per cent.