Indian Prime Minister Narendra Modi has emerged as the most influential global leader on Instagram, surpassing former U.S. President Donald Trump in audience size and digital reach, according to a report by Qoruz, an influencer analytics platform.
With 92.4 million followers, Modi’s Instagram presence is nearly three times larger than Trump’s 31.7 million. His estimated reach stands at 14.3 million per post, more than double Trump’s 5.6 million. The study, which evaluates metrics such as engagement rate, likes, comments, and reel viewership, also found that Modi holds a higher Creator Authority Score (9.42) compared to Trump’s 9.12.
Modi Vs Trump
While Modi has a far larger following, Trump’s engagement rate of 1.96% is slightly higher than Modi’s 1.47%, suggesting his followers interact more proportionally. However, Modi’s posts generate more average likes (1.4 million per post vs. 611,000 for Trump), while Trump’s content sparks more discussions, with an average of 12.3K comments per post, compared to Modi’s 8.7 K.
Modi’s reels also attract higher views, averaging 17.3 million per video, while Trump’s reels get 10.7 million views. However, Trump’s reel engagement rate of 2.07% surpasses Modi’s 1.30%, indicating that his video content resonates more with his followers.
Modi’s image-based content performs exceptionally well, with an engagement rate of 3.71%, significantly higher than Trump’s 2.14%. His photos receive an average of 3.4 million likes, far surpassing Trump’s 667,000. On the other hand, Trump’s reels show stronger performance relative to his follower base, with a higher reel engagement rate and more views per follower.
Despite Modi’s lead, Trump’s Instagram following is expanding rapidly. Over the past 30 days, Trump has gained 16.4 million new followers—a 54.7% increase, compared to Modi’s 818,000 new followers (0.90%). This surge is likely tied to Trump’s political campaigns ahead of the U.S. elections.
Modi’s following is 94.75% India-based, while Trump’s is more globally distributed, with 60.79% from the U.S. Modi’s audience is also younger, with 50.5% aged 25-34, compared to 37.48% in the same group for Trump.