G FUEL, the energy drink company, which is strongly associated with creator partnerships and gaming culture, shocked fans on social media on September 2 by posting a mysterious message that many believe could indicate the brand’s potential closure.

In a statement shared on X, G FUEL described the moment as “the end of an era” and said it was “logging out,” leading to an immediate speculation across the gaming and content creation communities.

The post referenced “late nights,” “impossible comebacks,” and “unforgettable moments,” thanking its loyal fanbase for years of support.

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“It’s been an incredible journey… every tub cracked, every shaker raised, every memory made… we’ve felt the love every step of the way,” the post read. “So, to everyone who’s been a part of it — thank you, we love you. Logging out.”

What is G Fuel?

G Fuel is a popular energy drink brand offering both powdered and canned options, best known for its sugar-free formulas designed to deliver long-lasting energy and focus.

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Marketed primarily to gamers and athletes, G Fuel positions itself as an alternative to traditional energy drinks by avoiding the typical “sugar crash.”

The brand boasts a wide range of flavors and frequently launches limited-edition collaborations with video game franchises and internet personalities.

‘Possible rebranding?’

Fans of the brand posted a lot of questions and their love for G Fuel on the post, A user noted, “damn how did y’all fumble so bad??.” Another added, “Wait… are they shutting down or this is just a click bait?.” “Gotta be bait unless the company had the worst management ever,” wrote a user.

“They’re rebranding most likely. I hear it’s gonna be called SamerGupps,” added a netizen. “The age of G Fuel is over, it’s time to move onto,” claimed another user. “It’s just a rebrand. If they were actually shutting down, that would be a huge fumble. Their market share is pretty big in the space they’re in,” wrote a netizen.