JioStar, the newly formed joint venture between Viacom18 and Star India launched JioHotstar, a streaming platform that combines content from JioCinema and Disney+ Hotstar. The high-profile merger caught the attention of Shaadi.com, the popular matchmaking platform owned by Anupam Mittal.
The company put up a billboard celebrating the new partnership with a witty message:
“Bhadai ho JioHotstar! Aisi jodi toh hum sab deserve karte hain. Get on Shaadi.com.”
Marketing move
The creative marketing move quickly gained traction, with people appreciating the humour and timely connection to Valentine’s Day.
The celebration extended to social media, where a user, Gauri M shared a post on LinkedIn, highlighting Shaadi.com’s fun collaboration: “Valentine’s Day ke din Shaadi.com collaborate na kare, is that even possible? Shaadi.com is celebrating the newest couple in town with a fun collaboration. Jio Hotstar ban gaya na Valentine’s Day aur bhi special?”
In response, Anupam Mittal, Shaadi.com’s founder and a judge on Shark Tank India, added a cheeky reply: “Saari jodi hum hi banate hain 😉”
The launch of JioHotstar follows the creation of JioStar, a newly formed joint venture between Viacom18 and Star India. According to the company, the integration of these two major OTT platforms will offer audiences unparalleled entertainment choices and set new industry benchmarks.
With an extensive library of over 300,000 hours of movies, shows, and exclusive content, alongside live sports coverage, JioHotstar aims to revolutionise the streaming experience. The platform is set to cater to a massive user base of 500 million.