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As in the last few quarters, the accommodation space is continuing to grow at Cleartrip, which has seen 83% growth in searches (YoY, Q1’15) and 120% growth in room nights (YoY, Q1’14) booked.
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Feeding in to the strong industry demand, Cleartrip has made the process of planning and payment flexible for its customers>One such exercise involved launch of pay@hotel a year and a half back, and this has seen its contributions, in terms of booking, rise almost 20% through that channel.
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A payment feature introduced this quarter which allowed part–payment for domestic hotels, already shows a 10% utilization.
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Accommodation booking on mobile stood it’s ground. Almost 45% of hotel transactions on Cleartrip this quarter came via mobile phones. A stand-out trend observed here was that mobile was a more popular mode of booking accommodation for the last minute and / or solo traveler. A behavior typically noticed amongst travelers on-the-go.
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32% of Cleartrip's mobile bookings were seen to prefer more 4 & 5 star hotel bookings, a tad higher than the 20% who selected 1 to 3 star hotels. Consequently, the average transaction size of mobile turns out to be higher v/s desktop.
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Customer choices too, made an interesting collection, this quarter. Coming right through the peak summer holidays, several hill-stations showed up as the preferred choice of place – Mahabaleshwar, Manali, Ooty, Kodaikanal being the most prominent ones. Certain newer international destinations like Las Vegas, London & Shenzhen came to the fore, too. All these, with a significant growth rate over last year.
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With the onset of monsoon, Weekend Getaway bookings have spiralled 127% in Q1. Weekend Getaways are the power-naps city-revelers look for the most, to break monotony and routine.
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