Katrina Kaif, the renowned Bollywood actress, has not only captured hearts with her on-screen charisma but has also emerged as a savvy entrepreneur, diversifying her income streams beyond the realm of movies. While her acting prowess in films like Tiger 3 and other blockbusters has undoubtedly contributed significantly to her net worth, it’s the strategic business moves and investments that have propelled her wealth to an impressive Rs 224 crore.
Let’s delve into the various sources that add to Katrina Kaif’s financial success.
1. A Cosmetic Brand (Kay Beauty):
In 2019, Katrina Kaif stepped into the world of beauty entrepreneurship by launching her cosmetic brand, Kay Beauty, in collaboration with Nykaa. Boasting an annualized GMV of over Rs 100 crore in just three years, Kay Beauty has become a powerhouse in the beauty industry, offering a diverse range of products.
2. Investment in Other Businesses:
Prior to creating her own brand, Katrina Kaif invested Rs 2.04 crore in a joint venture with Nykaa in 2018. This investment has grown substantially, reaching Rs 22 crore in 2021, showcasing her business acumen beyond the entertainment industry.
3. Private Gigs:
Apart from movies, private events have become a lucrative avenue for Bollywood stars, and Katrina Kaif is no exception. Charging approximately Rs 3.5 crore for performances at weddings, birthdays, and other functions, the actress continues to showcase her talent and entertain fans in exclusive settings.
4. Promotional Posts on Instagram:
With a massive following of over 78 million on Instagram, Katrina Kaif leverages her social media presence for brand promotions. Charging between Rs 72.8 lakh to Rs 1 crore for a single promotional post, she has turned her influence into a substantial source of income.
5. Brand Endorsements:
Endorsing prestigious brands like Lakmé, L’Oreal, and more, Katrina Kaif earns around Rs 6 crore to Rs 7 crore for each brand association. This, combined with her other income streams, solidifies her position as one of the highest-paid actresses in the country.
6. Acting Projects:
While acting remains a significant part of her income, Katrina Kaif’s fees for projects have witnessed an upward trajectory. Charging between Rs 10 crore to Rs 12 crore per project, her latest endeavor, Tiger 3, showcases a considerable increase in her pay, with reports suggesting a paycheck ranging from Rs 15 crore to Rs 21 crore.
Total Net Worth:
With a staggering net worth of Rs 224 crore, according to Forbes and DNA, Katrina Kaif stands as a testament to the potential for Bollywood stars to diversify their income successfully. Brand endorsements, acting projects, and her flourishing cosmetic brand collectively contribute to her financial triumphs, solidifying her status as a multifaceted powerhouse in the entertainment and business realms.
