By Samay Dutta
In a country as diverse as India, change is the only constant, and this truth extends far beyond the realm of fashion and beauty. The dynamic cultural landscape of India has, over the years, shaped and reshaped the beauty trends that influence millions of lives. As the Managing Director of Looks Salon, a salon chain that has witnessed these shifts first-hand, I am excited to delve into the ever-evolving landscape of beauty in India.
Embracing Diversity:
One of the most remarkable changes in recent years is the beauty industry’s embrace of diversity. India is a land of diverse cultures, languages, and skin tones, and the industry is finally reflecting this diversity in its beauty standards. The natural Indian dusky skin tone is indeed beautiful, and the rising number of people loving their natural skin tone is a powerful shift in perception.
Sustainable Beauty:
Sustainability is no longer just a buzzword; it’s a way of life. Consumers are now more aware of the environmental impact of beauty products and practices. Eco-friendly and cruelty-free beauty products are gaining popularity as consumers choose to align their beauty routines with their values.
Holistic Wellness:
Indian beauty has traditionally emphasised holistic wellness, and this trend is only growing stronger. Ayurveda, yoga, and mindfulness practices are finding their way into beauty routines. The focus has shifted from just looking good to feeling good both inside and out.
Minimalism with a Twist:
The “less is more” philosophy has found its way into makeup bags across the nation. A natural and minimalistic look is on-trend, emphasising healthy skin over heavy makeup. However, there’s also room for artistic experimentation with bold lips or eye makeup when the occasion calls for it.
Gender-Neutral Beauty:
The beauty industry is breaking free from the constraints of gender norms. Makeup and grooming products are increasingly marketed as gender-neutral, recognizing that beauty knows no gender. This inclusive approach is not only progressive but also liberating.
Tech-Driven Beauty:
Technology has infiltrated every aspect of our lives, and beauty is no exception. From virtual makeup try-ons to AI-powered skincare analysis, tech is enhancing the beauty experience. It’s not just about looking beautiful; it’s about using data and science to achieve the best version of oneself.
In conclusion, the changing beauty trends in India are a reflection of a society that is evolving, diversifying, and becoming more inclusive. It’s heartening to see the industry adapt to these shifts, offering products and services that empower individuals to express themselves authentically.
As we move forward, we should celebrate the beauty of change itself. After all, beauty is not static; it’s a dynamic journey that evolves with time, just like the beautiful tapestry of India’s culture and traditions. Let’s embrace these changes, for they are a testament to the ever-blossoming beauty of our nation.
(The author is the Managing Director of Looks. Views are personal.)
