The latest Micromax subsidiary Yu’s sale of Yureka smartphone, held at 2 pm on Amazon India today, saw all handsets being sold out in just 5 seconds.
As many as 25,000 units of Yureka phones were up for grabs in the flash sale, the fifth in a series.
With the blink-and-you-will-miss-it sale leaving many disappointed, Yu has already announced that registration for the next sale on February 19 will start as soon as 5 pm today.
Thank you for the overwhelming response. #YUPlayGod pic.twitter.com/JS3N1KXNmR
— YU (@YUplaygod) February 12, 2015
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Happiness increases this Thursday as 25000 units go on sale. Register till Wednesday , 2 PM for your Yureka moment. pic.twitter.com/saif5yvXsd — YU (@YUplaygod) February 10, 2015
The last flash sale of Yureka smartphone was also over with all available devices – 15,000 of them – sold out in just four seconds on Amazon India.
In its maiden sale on January 13, Yu claimed to have sold 10,000 uints of its Yureka smartphone within three seconds but had faced backlash from customers for erroneously charging more. The ecommerce site had later apologised to buyers.
The second and third flash sales of Yureka smartphone took place on January 22 and 29.
Yu, the new online brand from Micromax, had launched its first smartphone running Cyanogen OS in India at a price of Rs 8,999 in January.
Yu Yureka runs Cyanogen OS 11 and not stock Android. The phone offers its users much more customisation than Android, maybe a bit too much for the price bracket. Cyanogen has tweaked its operating system a bit for Yu. the Yureka smartphone sports a 5.5-inch 720p HD display and comes with 4G LTE Cat4 modem, making it one of the cheapest 4G Android smartphone in the country. The other interesting feature is its 13 MP camera, which is quite rare in a sub-Rs 10,000 phone.
SPECIFICATIONS
* Display: 5.5-inch 720p HD display
* Processor: 1.5 GHz octa-core 64-bit Qualcomm Snapdragon 615 CPU
* Operating system: Cyanogen OS 11, built on Android 4.4.4 OS
* Storage & memory: 2 GB DDR3 RAM, 16 GB internal memory
* Camera: 13 MP (rear); 5 MP front camera
* Connectivity: GSM, GPRS, WCDMA and LTE networks
* Battery: 2,500 mAh removable battery
