MapmyIndia, a pioneer in digital mapping and location-based technology, has launched ClarityX, an AI-driven data analytics and consulting company. This move aims to enhance MapmyIndia’s enterprise offerings and expand its market reach.
ClarityX focuses on providing bespoke, customer-centric AI-driven data analytics and consulting services to enterprise clients. The company leverages multi-dimensional static and real-time data to offer immediate strategic insights, aiding in digital transformation and strategic decision-making.
The collaboration will also help identify new markets, optimise costs and reduce risks and fraud across various industries, the company said in a press release.
Rakesh Verma, founder of ClarityX and co-founder & CMD of MapmyIndia, said, “The world today is driven by data. ClarityX leverages AI and HI (human intelligence) to offer tailor-made actionable insights to enterprise customers across industries. This partnership will enable MapmyIndia to deliver more value-added analytics and consulting solutions, opening up growth opportunities.”
ClarityX has already made an impact with clients, the company said. For example, a green mobility company used ClarityX’s insights to identify prime locations for charging stations, optimising urban hotspots and highway sites. Similarly, a financial services client identified optimal ATM locations using ClarityX’s micro-market models.
ClarityX offers a range of products and solutions, including proprietary indices like the district potential index and rural potential index, machine learning models such as the sales projection model and risk assessment model and insights like origin-destination analysis and category trend analysis.
With ClarityX, MapmyIndia aims to revolutionise data analytics and consulting, offering comprehensive solutions for enterprises across sectors.
