YouTube has rolled out its new Shopping affiliate program in India, allowing creators to earn money by tagging products from popular retailers like Flipkart and Myntra in their videos, Shorts, and Live Streams.
The affiliate program enhances existing YouTube Shopping features, where creators can also promote their own merchandise. It adds to various ways creators can make money on the platform, including ad revenue and fan support options like Channel Memberships and Super Chat.
The program is part of a broader trend in India, where online shopping is becoming more intertwined with video content. Retail giants like Flipkart and Myntra have already been using video commerce effectively, engaging smaller creators to connect with shoppers authentically.
Creators who meet the program’s eligibility criteria can easily sign up and start tagging products in their content. Viewers will see these tagged products in video descriptions, making it simple to click through and purchase directly from the retailer’s site.
As online shopping grows in India, YouTube aims to make the shopping experience more engaging. With households expected to double their online spending by 2030, platforms like YouTube are becoming key players in influencing shopping habits.
The launch of the affiliate program is a significant step for YouTube in India, focusing on building connections between creators and their audiences. Creators interested in joining the program can sign up easily through YouTube Studio, opening the door to new revenue opportunities while providing viewers with convenient ways to shop.
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