Samsung today unveiled its BESPOKE Double Door refrigerator lineup in two variants—BESPOKE Premium Cotta Steel and BESPOKE Glass.
It comes in two variants— BESPOKE Premium Cotta Steel and BESPOKE Glass. The Premium Cotta has two colour options, Cotta Beige and Charcoal. Meanwhile, the Glass variant gets Clean White, Pink Glass, and Clean Back Glass colour options.
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Commenting on the launch, Samsung India’s Senior Director of Digital Appliance Business Saurabh Baishakhia said, “BESPOKE Double Door refrigerators bring innovations tailored for the Indian consumers’ unique needs and preferences.” He added, “Along with the distinctive design, BESPOKE Premium Cotta Variant comes with best-in-the-industry features such as Convertible 5-in-1 that is crafted with the versatility of Indian cooking in mind to offer more storage options.
Samsung’s new BESPOKE refrigerator lineup comes with several features including Convertible 5-in-1 storage modes, Twin Cooling PlusTM technology to keep food fresh longer, an Optimal Fresh+ drawer with 4 modes to store different types of foods, Wi-Fi enabled for remote control and monitoring, a Power Cool feature to rapidly cool food and beverages, and most importantly, SmartThings AI Energy Mode to save energy.
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Samsung BESPOKE Premium Cotta, Glass: Price, availability
The new BESPOKE Double Door refrigerators start at Rs 30,500 and will be available to purchase at select electronic retail stores and on Samsung’s online store. Samsung’s BESPOKE Premium Cotta model comes in 236L, 256L, 301L, and 322L sizes, priced from Rs 30,500 to Rs 42,500. On the other hand, the BESPOKE Glass variant is available in 415L and 465L sizes, with prices ranging from Rs 54,000 to Rs 57,800.
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