Apple is gearing up to unveil its iPhone 17 series sometime later this year, according to reports. Industry sources suggest that Apple is gearing up to unveil several new models in its upcoming iPhone 17 series. The lineup is likely to include the base iPhone 17, a newly designed iPhone 17 Air—which is set to take the place of the previous Plus version—alongside the premium iPhone 17 Pro and iPhone 17 Pro Max. This next-gen iPhone family is expected to bring a host of hardware upgrades, with one standout feature being a buttery-smooth 120Hz OLED display, promising a more fluid and visually immersive experience.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch date:
Apple iPhone 17 series may be unveiled on Monday, September 8, or Tuesday, September 9, 2025, if the company follows its regular schedule. That same week, on Friday, September 12, pre-orders may begin. A week later, on Friday, September 19, the official in-store launch is anticipated to take place, reaching customers worldwide, including in India.
For comparison, on September 9, 2024, Apple unveiled the iPhone 16, and on the 20th, sales began. In the same way, the iPhone 15 was unveiled on September 12, 2023, and went on sale on the 22nd. These anticipated dates appear highly likely given Apple’s steady release schedule over the years, even though Apple hasn’t confirmed any iPhone 17 launch date yet.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch price:
Early rumours suggest that the iPhone 17 Pro Max, which is anticipated to launch in September, will cost a hefty Rs 1,64,990, which is much more than the Rs 1,44,900 price tag of the previous year’s iPhone 16 Pro Max. This would represent a significant price increase if it were true.
The rumoured increase is being attributed to slowing demand in some international markets and lingering uncertainty surrounding U.S. tariffs, though these figures have not been verified. However, Apple’s increasing emphasis on domestic production and growing export business from India may lessen the impact. We’ll have to wait for official word before we can be certain, but there’s a chance that these efforts could help lower the final price for Indian consumers.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max camera:
Apple may add a sleek horizontal camera bar across the back of the iPhone 17 Pro, according to rumours, giving the device a new look. Apple is anticipated to refine it with its distinctive minimalist touch, even though this layout appears to be inspired by Google’s Pixel phones. Nevertheless, some reports indicate that Apple may continue to use its well-known vertical camera setup, while others suggest that the lenses may be housed in a pill-shaped container.
Rumour has it that the front-facing selfie camera will receive a significant upgrade, with its resolution doubling from 12MP to a sharper 24MP. Apple is anticipated to include three upgraded 48MP sensors for the wide, ultra-wide, and telephoto cameras around the back, representing a significant advancement in both photo and video capabilities.
