Apple is likely to introduce its iPhone 17 lineup in September 2025. The upcoming generation is rumored to include four variants — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max — effectively phasing out the previously offered “Plus” model from the series. Apple is said to be revamping the rear camera design for its upcoming iPhone 17 lineup. Ditching the iconic square camera module, the new models might sport a sleek horizontal “camera bar” that spans the rear panel. This redesigned layout could enhance internal component organization, improve lens alignment, and deliver a more balanced, contemporary look.
On the front, all variants in the iPhone 17 series are expected to boast a 24MP TrueDepth front-facing camera — a significant leap from the current 12MP sensor. This upgrade promises sharper selfies, superior video calling quality, and better performance in low-light environments across the board.
The iPhone 17 Pro and Pro Max are expected to feature advanced 48MP telephoto sensors, marking a notable upgrade from their predecessors. This enhancement is likely to deliver improved optical zoom capabilities and produce crisper portrait and long-range photos. With this boost in camera performance, Apple aims to narrow the gap between smartphone photography and professional camera systems.
Apple’s upcoming iPhone 17 Air is expected to prioritize a sleek, ultra-thin profile by opting for a single 48MP rear camera instead of a multi-lens setup. Despite the streamlined design, the device is set to deliver impressive image quality with 2x optical zoom and sophisticated image processing, offering a refined balance between portability and performance.
Meanwhile, the iPhone 17 Pro models are rumored to support 8K video capture — a major leap from the current 4K limit. In addition, a new dual-recording feature may allow users to film simultaneously using both the front and rear cameras, catering especially to vloggers and content creators who need dynamic, multi-angle footage.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max launch date:
Apple is expected to debut its iPhone 17 series around mid-September 2025. While an official launch date hasn’t been confirmed yet, industry expert David Phelan predicts that the unveiling will likely occur on September 9.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max price in India, UAE and the USA:
The iPhone 17 lineup is likely to launch in India with a starting price near Rs 79,900, though both standard and Pro versions may experience a price hike. This expected rise is reportedly linked to tariffs introduced during the Trump administration, which have increased production expenses due to ongoing U.S.-China trade tensions. As manufacturing in China becomes costlier, these added expenses could reflect in global retail prices. In the United States, the base iPhone 17 model is estimated to be priced around $899, while in Dubai, the entry-level variant may retail for approximately AED 3,799.
