The International Indian Film Academy (IIFA) marks its 25th year in 2025. One of Bollywood’s most prestigious awards, every year IIFA recognises and felicitates talent in cinema. This year’s IIFA Awards kicked off in Mumbai with a press conference that had everyone from Shah Rukh Khan to Kartik Aaryan and Karan Johar in attendance. While that set the stage for the celebrations ahead, the question that remains is, why is IIFA held in Jaipur this year?
For the last 25 years, IIFA has been hosted in exotic international locations, with Bollywood stars flying down and making it a star-studded event. South Africa, Malaysia, the UK, Canada, IIFA has been all around the world. So why Jaipur this time? We find out.
Why is IIFA 2025 held in Jaipur?
This is a special year for IIFA as this is the silver jubilee year. For the uninitiated, IIFA will host its first leg in Jaipur as a part of the silver jubilee celebrations and then go all across India, ending the celebrations in London, the city where IIFA was first held 25 years ago. But IIFA wanted to pay tribute to its 25 glorious years by kicking off the celebrations in its root country, India.
IIFA 2025 Jaipur schedule
In case you didn’t know, this year, IIFA plans to host three grand events throughout the year in various Indian cities. For its first leg, the celebrations will be held at the JECC (Jaipur Exhibition & Convention Centre) from March 7 to 9.
March 7: Day one of the event will host ‘The Journey of Women in Cinema’ Panel which will focus on the role of women in cinema. Madhuri Dixit and Oscar-winning producer Guneet Monga will discuss their journeys, experiences and challenges in the film industry.
March 8: On the second day, there will be the press conference and Digital Awards. Featuring the biggest Bollywood stars, it will mark the inaugural edition of the IIFA Digital Awards.
March 9: The grand finale is for the IIFA Awards Night and the 50th Anniversary Celebration of Sholay. Veteran actors Amitabh Bachchan and Dharmendra, the cast of Sholay, will be honoured for their contributions to the legendary movie. There will also be the IIFA Awards Night, where the finest talents of Bollywood will be honoured.
