Dictionary.com has chosen “demure” as its Word of the Year for 2024, a term that has seen a significant increase in use over the past year. The decision reflects ongoing shifts in language and cultural trends, particularly in how society views expressions of modesty, gender roles, and self-presentation.
Meaning of ‘Demure’
The word “demure” traditionally refers to a person or behavior that is reserved, modest, or shy. It is often used to describe someone who is demure in manner or appearance—someone who exhibits a quiet, understated demeanor. In contemporary usage, the word carries nuances of politeness and elegance, but it can also imply a sense of reticence or avoidance of attention.
In the context of the past year, “demure” has been used in various discussions, often highlighting how people are increasingly exploring or reclaiming gentleness or restraint in a world that can be loud and confrontational.
Why ‘Demure’?
The rise of “demure” in 2024 may be connected to larger societal discussions about balance, decorum, and vulnerability. In the age of social media, where boldness and outward confidence are often glorified, the word “demure” has emerged as a contrast to the culture of oversharing and self-promotion. As people seek authenticity and more intimate forms of self-expression, “demure” has gained traction as a word that evokes a different, quieter form of strength.
Additionally, the word is often used in fashion and popular culture, where designers and influencers embrace minimalist aesthetics and more refined, understated styles. This focus on simplicity and subtlety has contributed to “demure” becoming a term that describes a growing preference for more introspective, reserved, and dignified presentations of oneself.
Examples of Usage
- Her demure smile at the dinner party captivated everyone, drawing attention with its quiet charm.
- He admired her demure yet powerful presence, a subtle blend of confidence and modesty.
- The actress wore a demure gown that contrasted with the bold outfits seen on the red carpet.
